What's unique with the M8 is the number of posts from nonowners who seem to be embarked on a crusade to keep others from buying it.
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With as much screaming and shouting as we've seen, I don't think it quite yet measures up to the D200 banding fight. Dozens of people were proclaiming that the camera was totally unusable because every time they took a picture of a bare lightbulb, eight stops over-exposed, they could see bands in the under-exposed areas. The fact was, even the original D200 was usable for 99%+ of anything anybody would do. And it was apparent right from the start that most of the posters didn't have the camera, and probably had never had a Nikon of any kind.
A similar explosion of net publicity wrecked any chance that the Kodaks had. The Kodaks are used to this day by quite a few people, and are excellent cameras for a lot of different purposes, but their shot at the big time was wiped out.
In those cases, much of the shouting was also done by obvious non-owners who signed onto forums by the hundreds to ridicule the cameras. So many did so that sometimes it was impossible for actual owners to find out what the heck was going on, because they couldn't find relevant posts in the sea of bullshit.
There might be a nice little scholarly paper in this somewhere. If one were of a paranoid type, you might see a pattern of one large manufacturer hammering others in a kind of unstated commercial warfare. I'm not too paranoid, so I don't really believe that, but a case could be made...
JC