I have no loyalty to any make, they are all far from perfect, I feel that us photographers are being short changed, but we have no alternative but to chose from the small choice and make the best we can out of it.
all three companies get failing grades in overall communication to their customers, in my opinion. look at how badly hasselblad/imacon/fuji have handled this mess since photokina -- everyone is confused, wondering what will be made, what will fit the older cameras, and no one from hasselcon will step forward to issue some kind of FAQ to clear up the murkiness. i'm sure it has already cost them dearly, since photokina. no one like murkiness, when thirty to fifty grand, plus your business reputation, is on the table. and phase and leaf are no better, with continued delayed software and hardware issues, and no one stepping forward to be a clear public spokesperson for the companies. the only winner here is canon, as a result of all this jive.
i am surprised that no magazine, or website, or even reichmann has not gone out and rented an H1, and rented all three leading digital 39mp backs, and done a side-by-side test. no asking for favors -- just go out and rent the stuff and write a review. test it on skin-tone, and full-bodies, on texture, or even on rocks-and-roots, and then also process 200 or 300 files to also see how the associated software stands up to the test. the backs are important but if the software is a mess, then buyer should know that as well. maybe even set a time limit and see if JPGs can be produced for a fictious client, and 16bit files batched from 300 files. i guess a magazine won't do it, because they jeopardize potential advertising dollars from the two losers. so that leaves either private individuals, or some group like an apa or asmp, to get together on their own, and see the results. to my knowledge, no one has tested all three, side by side, shot with the exact same camera body and exact same lens.
smoke and mirrors? yes, i'd say so. yet it would appear by the number of photographers sitting on the sidelines, waiting for some real answers to some of these pressing questions, instead of hype and conjecture, the only losers are the three medium-format companies. you would think that they'd see that, but as we all know, they don't have a great track record in being very perceptive to photographer's needs.