I'm not a marketing expert, but the thing I don't understand is why is Hasselblad doing the comparison at this time?
The H6D-100c was announced over two years ago...given the price delta between the H6D-100c and top of the line high res 35mm, they would've been better off doing the comparison at that time against a D810 or something else IMHO, instead of letting 35mm improve a generation and doing it with the D850. If they were going to do a 35mm comparison this late in the product cycle of the H6D-100c, I don't understand why they didn't just wait for the X2D/H7D and do the comparison at that point. I'd expect to see a greater difference in the files between the upcoming 150mp 40x54mm sensor and the D850 than the current 100mp 40x54mm sensor and the D850.