Andy is a terrific photographer and super nice guy. Prior to Sony, he shot Canon (I purchased some of his lens), so no, it's not a Sony advertorial.
Really, Sony provided a venue that allowed me to talk to these guys. Get past the Sony stuff and hear what they are saying. When Canon and Nikon invite me to events like Sony has and I speak to their users then you can call it an advertorial there too. Take a look at the websites from these folks that I spoke with. Their work is exceptional.
Get past the Sony stuff and hear what they are saying.