I'm sorry, but $975 is just plain excessive for a DVD. [...] c'mon Alain....
Alain Briot creates magnificent images which he sell at a reasonably high and fair price. Over the years he has successfully developed and continues to develop a niche market for his art and has built an enviable reputation as an artist.
In building his career and reputation, Alain must have discovered that in the art market, money is often not a deal breaking issue. In fact, a large number of rich people buy art to make a statement, to proclaim their achievement and in some not too frequent cases, because they truly know and appreciate art. In this environment, the higher a well known artist charges for his works, the stronger becomes the statement that a buyer of his works can make. Thus, once you sell to the affluent, increasing your prices every now and then is a winning formula. I suspect that Alain Briot has discovered and legitimately exploit this formula when it comes to his prints. I believe that this is a fair and sound strategy for him and for most others at his level of competence and notoriety.
Given that context, I would speculate that Alain Briot is, consciously or not, applying his art pricing strategy to his latest video seminar. And for all I know, it will probably fail to maximize his financial return for his effort. In the case of this DVD package of know-how (whose marginal cost of production is almost zero), the basic economic laws still apply. Unless I seriously misjudge the market, a price of say $125 would probably generate a net profit considerably larger than that which can be expected with a price of $995.
Nonetheless, there are advantages to Alain strategy: He can now make all kinds of special price reduction and bundling offers (it already started), New Years special, print and DVD specials, Seminar plus DVD specials, etc. Also, such a high price for this specific DVD will make his other DVD look comparatively more attractive.
So, for my part, I will have to look for a second hand specimen to become available.