Looks a lot better than ceramic frit printed glass, although this has also advanced a lot over the last few years (the chief deficiency being the lack of pink/magenta and aqua/teal tones at present, since the existing ones are lead/cadmium/arsenic/other heavy metal based). I'd say it looks similar to pigment prints on glass/acrylic or printed polyester film sandwiched in glass - these have the advantage of using long-lasting pigment inks, but the obvious disadvantage of potential delamination or bubbling before the pigments fail.
I'd expect ceramic frit printing to really take off once they sort out this gamut issue - unlike dye sub and other current print technologies, these pigments are essentially light-fast, making them suitable for extreme long-term outdoor use, such as for architectural glass or large-scale artworks, and, being fused into the glass or ceramic itself, is also protected from physical and chemical attack. Already, it's seeing limited architectural use, firstly for shading patterns and, more recently, for graphics as well. Photo-quality output is the next step, and is already nearly there, provided the photo doesn't include out-of-gamut colours. And new forms of glass and ceramic, too, will likely expand their role - flexible glasses, non-brittle glasses and ceramics (doesn't break when it falls off the wall) and ultra-light ceramics, in both transparent and white, all of which have been made in the lab, will make ceramic and glass, together with printing processes designed for them, usable for many things which, up until now, have been made from other materials.
