Well, it's "very affordable" for people who have USD 6500 to put into the body and another 3000~4000+ for each of the lenses, at today's B&H net prices. And then there is the added weight compared with a Sony or Leica system. It's lighter than the older Phase One rigs, so in that regard it's progress, but still. More importantly, high resolution medium format is a different world from medium resolution APS-C or even FF Sony. By the time you get to even a 40 MP sensor, you need a vibration-free tripod to assure satisfactory results, unless you have an extraordinarily steady hand - some people do, many don't. So for most it will be a very different style of photography. I learned this the hard way. I agree it's a new and interesting camera that deserves to be reviewed, but I think it important to bear in mind that it isn't optional versus Sony or Leica. It's a different kind of photography.