As a preface, let me say although I'm going to be critical, if I didn't care, I wouldn't be using up so much of my precious spare time writing this...
I've just watched the video and honestly it was hard going. It was quite frankly embarrassing. If it wasn't for the fact that I was on a train I'd probably have been shouting at the screen. The first thing I would have shouted is, Kevin, if all this wondermagickal techie stuff lets you shoot otherwise impossible photos, then SHOW US THESE PHOTOS and explain why only the fabulous new, improved Sony Roketblaster Digital ABC99xyz Mk 37 could have _possibly_ enabled you to take them. Because frankly, I don't see much in your galleries that requires all these "awesome features", and that is not intended to be in any way derogatory. Taking such an approach might, just might, make you come across less as a door to door salesman ("only $2000, ladies & gents"), and make you realise that its actually yet another new set of Emperor's clothes.
I'm going to go with those who say that Michael Reichmann would never have published anything so gushing. Sure, he liked his gear, but he kept it short and sweet. What made the old Lula for me (and I've been here since at least 1999) was the travelogue aspect. Through Michael Reichmann I discovered places like Costa Rica and Iceland, which I could then explore myself. I also got a view of North America, which I've never been able to see in person, but which was really enthralling. And tacked on to the end of these articles, and later, videos, were short, to the point gear reviews. Sometimes of exotic stuff that was as realistic to me as a Ferrari, sometimes of incredibly useful, reasonably priced stuff which I've used for years, such as Acratech ballheads. But the focus was on a love and fascination for photography, principally landscape photography, and how to get better at doing it.
Nowadays you seem too be veering more on more towards competing with the YouTube Heeeeeyyyy Guyyyss Gear vLoggers. The production style of the Sony is so much going that way, and is "On The Rocks", even if that is enjoyable. Kevin, we don't need another Steve Huff. The world has enough Steve Huffs. The content on the site is diverse - giving a platform to Andrew Molitor is very commendable, for example, and the Charles Cramer series was worth 10 times the price of entry - the quality is well above average, but honestly it's a bit scattergun. I don't seem much of a theme. It's almost like a aggregation channel.
I get it that you need to compete, but really, falling under the spell of Sony's awesome marketing machine is just making you end up looking like everybody else, and it will backfire. I also get that a very large proportion of your audience are only "photographers" in the sense that it gives them an excuse to buy and play with an endless stream of high end consumer tech, while making them feel "creative" at the same time. And I also get that the stream of new shiny to feed that audience with is drying up at at an alarming rate for sites that depend on it, like DPReview. So this is really not the time to go all gearhead and try to be like DPReview.
Kevin, you keep describing yourself as a photographer - I'm going to be really rude now and call you out on it. Most attendees at that Sony thing were bloggers, vloggers, self-described educators, whatever. A bunch of hot air. So, show us the money. Show us your photography. Get back to basics - enough with the gear, take us out on a shoot, take us on a road trip. Get back to the stuff that only Lula could do. Remember "back to the print" ? What happened to that ? Why do you need massive dynamic range, when you can't print even half of it ?
I've noticed a strong reverse correlation between interesting photography and gear talk - really interesting, talented photographers don't list their gear on their website, or in their books. They just show the photography. The gear is just that - gear. It just needs to work. Personally I don't care about Sony either way. Or Fuji, except I find that Fuji cameras have a weird way of attracting cult-like behaviour. Or Nikon, or Canon, Leica, or anybody. Like probably 99% of visitors to this site, I've got more gear than I'll ever need or use. What I come back to Lula for is to, hopefully, get some inspiration on using it.
Regards
David