In the early 80s, there existed one of the early hypermarkets down in Palma (Continente), about 60 klicks away from our place in the north of the island. Folks here would remark that it was only the Brits would drive 120 klicks to save a few pesetas on a couple of bottles of wine. And that was well before the motorways were built.
The idea of a "bargain" overpowers common sense, in many cases.