The article in the BJP says it all.
There is a bit more than this going on behind the scenes, but as of last week the story as told is quite accurate. Be aware though that the MF industry continues in a constant sate of flux. At least one company is currently on the sales block looking for a new owner, and certain other partnerships are financial in nature, rather than driven by technology.
Making trade show alliances is one thing. Turning them into real-world products and then delivering is another.
I'm excitied about the Hy6 system. By this time next year we could have versions from Sinar, Leaf and Phase shipping, along with lenses from Zeiss and Schneider (previous Rollei 6000) series, as well as additional new models).
Buyers will be able to buy a Sinar, Leaf or Phase branded version of the Hy6, along with a back of their choice. Down the road if changing back brands is desired then only a new back adaptor plate will be needed.
Compare this with Hasselblad's new closed architecture approach.
Interesting times ahead for the MF industry.