Here's an email I recieved from Hasselblad CEO's office today . eleanor
"Thank you for your mail.
Yes, there has been a lot of confusion, but let me try to give you my personal view.
The H3D camera is our attempt to challenge, in a serious way, the dominance of the Nikon and Canon DSLR cameras in the high end market.
There are things in both the optical system, the image quality, functionality and the ease of use that simply is not possible to achieve unless we create a true DSLR camera, which the H3D is.
The 35 mm DSLR camera vendors chose to make 2 different product lines, one analog and one digital years ago, instead of creating a hybrid solution. I think everybody agree that the gap between these cameras and a film camera with a camera back is smaller now than ever. Hasselblad need to change this. In my opinion Hasselblad lost most of its market position to 35 mm SLR cameras years ago by not making important changes in due time, and it is my job to secure that this doesn't happen again.
In industries where technology and markets become more mature, products and solutions often become more and more integrated. This is the trend we are seeing.
I hope you agree that Hasselblad need to make the best cameras possible, to allow the best photographers to shoot the best possible images in the future.
Next time when you get a chance check out an H3D, and I am sure you will see the difference.
The new DSLR strategy does not mean that we will not continue to support our existing product lines. We will continue to supply H2 cameras and lenses etc. as well as 503 CW cameras along with a line of camera backs. "
+45 70 26 08 firstname.lastname@example.org