Just asked on a german Hassy Board, these lenses are probably the old CF(E) lenses in a retro-look. (Schenider and some others did the same thing a while ago).
We'll see if they're cheaper or more expensive. The used market is saturated with mint Hasselblad glass, don't really see who will buy these. V-Sytem users will probably have their lenses already, H sytem users with adapter will want CFE lenses with the electronic databus. Don't know if these Lenses have them. I'm still looking for a nice 180mm, so maybe...Would have loved to see a 35mm V-System;-)