Ah, it's the red ribbons that raise it above the "charming" level, perhaps to "charming+."
There's a serious note to this: imagine trying to earn your keep at that level. Better off growing olives. If you own some land. If you own a
lot of land and a family of fierce and hungry pigs, there's always the alternative rural business of being the guy who provides the "clean-up" services to the local mafiosi. Never a trace. Don't bother with Sardinia, if you feel expansive; they have that covered since forever, at least from the 50s. I suppose you could partly blame the Agah Khan for providing some local snatch-me marks in his coastal development... but anyway, Rome was full.
I suppose that if you invite the glossy-gossip mags into your life, then your commercial gets read further afield than you may have expected...
:-)
Rob