The article in Petapixel listed:
Neomodern offers three frame sizes and two frame colors (black and white). The 20×24-inch framed print costs $295, the 16×20 one costs $195, and the 11×14 option is priced at $165
The Neomodern website doesn't offer any pricing info. It's possible that's the pricing for the concierge + prints. If so, that would be VERY appealing to many people.