As i understand they also copied the hasselblad focus and recompose idea.
Good color on a $$$ ( most expensive?) back seems not to much asked- but to make it a selling point now- what do old costumers think about that?
and what is perfect colour in the desert just before sunset shooting models with extravagant coloured clothing and makup?
marketing.... ugh
This is not the case. I believe Phase One's implementation is quite different:
What has not yet been detailed in our blog post is the way that the Phase One AFr works - which could be quite different than how Hasselblad's True Focus works - (as alluded to by JDuncan in a post on another thread).
Essentially, the AFr mode is employing predictive intelligence based on learned behavior from how the user moves. Your first shot, you may hear a "meh" audible feedback from the XF. What it is saying, that one is maybe not so on target. But the second and successive shots will learn how you're moving and adjust and dial in based on that learned intelligence.
It sounds improbable, but so far in our testing, seems to work extremely well. So, for a given set of shots, you'd drop a first shot to let the camera know the general way you're moving. When you would change your movement or angle dramatically to another set of shots, the same thing, you'd inform the AFr what you're doing (roughly) with the first shot, and it will get the hang if it quite quickly.
Steve Hendrix/CI