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Author Topic: Micron Discontinuing Lexar Removable Storage Retail Business  (Read 653 times)

davidgp

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This came as a surprise to me, but looks like Micron has decided to stop manufacturing products under the Lexar brand: https://www.micron.com/about/blogs/2017/june/micron-discontinuing-lexar-removable-storage-retail-business

Quote
Micron Technology today announced that it is discontinuing its Lexar® retail removable media storage business. The decision was made as part of the company’s ongoing efforts to focus on its increasing opportunities in higher value markets and channels.

The Lexar portfolio includes memory cards, USB flash drives, readers, and storage drives for retail and OEM customers.

Micron is exploring opportunities to sell all or part of the Lexar business.

The company will continue to provide support to existing customers through this transition period. Customers should contact their Lexar sales representative to discuss specific requirements.

I’d like to thank our team members and partners for their contributions to the Lexar business. As difficult as this decision is, the company is making this adjustment in its business to ensure it continues to be well-positioned for the future.

Looks like maybe other company buys it, I think the brand alone could be very interesting to get to any other memory manufacturer.
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