BigMacPro:TMP ekr$ cat h3fr.dcp
<?xml version="1.0" encoding="UTF-8"?>
<dcpData>
<ProfileName>Embedded</ProfileName>
<CalibrationIlluminant1>0</CalibrationIlluminant1>
<CalibrationIlluminant2>0</CalibrationIlluminant2>
<ColorMatrix1 Rows="3" Cols="3">
<Element Row="2" Col="2">0.706700</Element>
<Element Row="2" Col="1">0.196100</Element>
<Element Row="2" Col="0">-0.113800</Element>
<Element Row="1" Col="2">0.343700</Element>
<Element Row="1" Col="1">1.186800</Element>
<Element Row="1" Col="0">-0.487800</Element>
<Element Row="0" Col="2">0.014100</Element>
<Element Row="0" Col="1">-0.083500</Element>
<Element Row="0" Col="0">0.493200</Element>
</ColorMatrix1>
<ColorMatrix2 Rows="0" Cols="0"/>
<ForwardMatrix1 Rows="0" Cols="0"/>
<ForwardMatrix2 Rows="0" Cols="0"/>
<ReductionMatrix1 Rows="0" Cols="0"/>
<ReductionMatrix2 Rows="0" Cols="0"/>
<EmbedPolicy>0</EmbedPolicy>
<UniqueCameraModelRestriction>Hasselblad 50-15-Coated5</UniqueCameraModelRestriction>
<ProfileLookTableEncoding>0</ProfileLookTableEncoding>
<BaselineExposureOffset>0.000000</BaselineExposureOffset>
<DefaultBlackRender>0</DefaultBlackRender>
</dcpData>
BigMacPro:TMP ekr$
Oh, now I remember, they don't have DCP files for the Hassys, so ACR is doing something special with them, maybe they actually have copied the proprietary Phocus profile format into Lightroom pipeline in some strange way... I don't have the latest Phocus nor Lightroom laying around now though so I can't test. Maybe they've announced somewhere how they do it? But if they do I suppose the Phocus and ACR portraits above should look the same, and they clearly don't.
Using the plain DNG in an older version of ACR or some third-party software will surely provide not-so-good colors though, as the DNG itself doesn't embed anything more than a single color matrix, and there is no DNG profile to load from the DNG converter profile directory.