Thanks, Kevin, for the review; it made me think! I would be interested to know how it stacks up against the competition. It is a 50MP medium format camera, but there are already others with this number of pixels, e.g. the Canon 5DS & 5DS R bodies, albeit with smaller sensors. In the UK a national supplier is selling these at £2799 and £2999 respectively. A London Hasselblad supplier is advertising the X1D for £6490, body only. For the price of the X1D I could get both Canon bodies and have some change. What makes the X1D worth considering? Is it the IQ, the versatility, the name, the style or ...? To me the first two are important and it would be nice to see some comparisons. Given the history of Hasselblad and its film camera reputation, I am pleased to see that there is demand for the X1d beyond manufacturer expectations. However, in these days of stiff competition and fast changing technology (the time period of the modern version of Moore's Law seems to be getting shorter and shorter), how will it stand up in the marketplace?