What else do you have in mind if I may ask?
I have in mind the whole DSLR cum mirrorless market.
I think a lot will have changed by this time next year - hopefully for the better.
Medium format is of interest to me but I claim absolutely no expertise or real knowledge in this market segment so Kevin's article was as big a surprise to me as I guess it was for everyone else.
With respect to the interchangeable lens camera market (DSLR/mirrorless) it is absolutely clear the market is very different from even just 2-3 years back.
Lots of factors at play here:
The pace of innovation as far as actual IQ and resolution has slowed. In percentage terms the improvements over the last few years has slowed. Cameras have actually become very good (I seem to recall that you shoot with a D800 series camera) and so the scramble to get the newest and shiniest is not like it once was. The same thing happened with PC type computers a number of years ago as far as both hardware components and OS goes. The market matured somewhat. Who knows, some us might actually wear a camera out before replacing it now!
The effect of Smartphones on the market cannot be underestimated. As a camera many mom and pop type shooters who just a few years ago might have been seduced into buying a DSLR instead of a compact camera will now just use their Smartphone instead.
Much more concerning, IMO anyway, is the effect the Smartphone will have on the future market for DSLR's. Simply put most current teenagers, those who are Smartphone smart anyway, look at current model DLSR as a piece of dinosaurware. From an image quality point-of-view for their purposes a Smartphone is plenty good enough and from a usability/convenience perspective there is no contest. Simply put, going forward, very, very few of those teenagers, once they reach an age where purchasing a DSLR becomes a realistic option financially, will have any incentive to switch even if they are really interested in image-making. From their perspective the Smartphone does what they want. Of course there will always be outliers - if one is really interested in bird photography attaching a 600mm f4.0 to a Smartphone is currently a bit of a challenge. But for a lot of different types of photography the Smartphone suffices.
I am very much interested to see how the various manufacturers and the larger photographic industry responds to the challenge of not only maintaining, but increasing, their market share.
The interest in photography and image-making has never been higher yet the traditional vendors are losing market share hand over fist, most especially in market segments that were always their cash cow. The stuff that we shoot with might be the flagship that a manufacturer offers but it is rarely the big money-maker.
They will need to do something and time is not on their side.
Sony seems to be the only major player where both sides of the bread is buttered currently.
So, my view...
I think it will take a few weeks to ramp up but I expect plenty of announcements and perhaps even more rumours!