I see it from the bright side of life.
Perry Oosting had previously said that DJI was a minority investor but an important one. The reason they invest in Hasselblad are probably twofold:
- They need MFD cameras for their products. (Not that I understand why?)
- They think it will be a profitable business.
I don't think it is a great secret that Hasselblad was into troubles a quiet long time. I guess that having a leading high tech company as an owner is not the worst thing that can happen to a company.
It could also be that the owner of DJI is interested in photography and wants to set a footstamp in photo history. That was how Contax was born. The owner of Kyocera wanted to make cameras, so they acquired Yashica and the Contax name.
My understanding is that both Hasselblad and Phase One are owned by venture capital companies Ventizz for the former and Silverfleet for the latter.
Kevin is comparing Hasselblad with Volvo, that is an interesting comparison. At the time Volvo Cars was sold to Ford they were doing extremely well. But they were regarded to be a company to small for all the R&D efforts needed. So the original Volvo focused on making lorries.
During the Automotive industry crisis Ford sold Volvo to Geely. Under the ownership of Geely Volvo Cars doubled production and now builds cars in two factories in China in addition to the factories in Gothenburg (Sweden) and Gent (Belgium).
2015 was the best year in Volvo's history.
Volvo Trucks is also doing well. They are second largest makers of trucks in the world.
A lot of talk about Hasselblad has been going on around all the forums lately. I have posted an article that may explain things. Take a look. Hasselblad Acquired By DJI. https://luminous-landscape.com/hasselblad-acquired-dji/