Of course, DNG would help a lot... in fact it's absurd that it isn't the norm, with proprietory manufacturer types being the exception rather than the rule. Putting all manner of artificial obstructions in the way of photographers working easily doesn't make sense, even commercially, because it just pisses people off, which is never a good thing for a brand to consider doing.
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I read these new camera reviews and marvel that photographers buy this stuff, sometimes unable to convert their new files into their normally used file-type right away;
I don't see this as serious, I just see it as another choice.
Rob what you write makes sense but I think your leaving out a large part of the equation of pay for play.
The people that market and set sales strategies of everything that is sold, in this case software, don’t necessarily use the product in pressured situations. They’re management people, just looking at a strategy that won't be rejected and the bottom line.
Prior to the pay for play sub system, every assistant I hired had a laptop full of the latest software and never paid a penny. Their thought process was I’m broke, I need it, later on when I can I might buy it.
I never thought that way, not that I’m a saint, it’s just how can I complain about people appropriating my work, if I’m ripping down software?
In fact these assistants can find it free on the web, download it, install it in less time than I can buy it legally.
So guys like me that always pay full tilt, are paying for the people that don’t. Kind of like taxes, or insurance.
The biggest thing that stops me from buying a camera isn’t the cost of the camera, or a new lens set, or a learning curve. It’s the fact I have to buy a new software suite, usually upgrade my operating system and it's a day or two out of my life I don't won't to waste. In fact there is one camera I'd order today, it's just not worth it right now to waste the time.
It’s one of the reasons I like Leica’s dng raw. I can open the Leica files up in almost any software , any year and process to my hearts content.
The only thing that bothers me with the pay for play software is it’s a hypocritical, process because I’ve dealt with a few companies and it’s not a level playing field.
But buying new stuff to me is kind of the I-phone process. I’m not saying the newest isn’t better, but is it that much better and is it something that will really change your work, or life?
Actually I thought people would reject the pay for play subscription system because it’s complicated and if you travel with multiple computers it’s a real pain, especially if you have to call the maker.
But I guess I’m wrong, because I thought the people that camp out in front of the Apple store waiting for the latest phone would also become a thing of the past and they still do it.
BC