For the record, I make all my essays available in PDF format. They are sent to you on a CD featuring each essay published on Luminous-landscape or on my site, and many others not published online. The link is:http://beautiful-landscape.com/Articles-CD.html
I do agree that the web is a challenging medium for long essays, no matter how well formatted and laid out the site is. This is what motivated me to offer the PDF versions. It has also made me think twice about publishing long essays, and in fact I tried at least 4 versions of Being an Artist in Business, but each time it got longer instead of shorter...
Like your previous ones, this essay is a very compelling read. I don't mind doing a little work to format it to my own taste, either.
Your hotel show experience is a little reminiscent of Ansel's, except that he married into Best's Studio in Yosemite and thus had pretty good control over the situation from the start. I bought my first signed, mounted prints there for (gasp) $6 each. He raised his prices eventually, too.
Anyway, thanks for the great series. I look forward to the next installment, however long it may be.