I just bought a BenQ SW2700PT, and in fact I'm looking at it right now as I type this.
It seemed well-spec'ed out and a good value to me, so I'd thought I'd give one a try. I normally run and recommend NEC SpectraView displays. So far the only real downsides I see about the SW2700PT are that it feels more cheaply constructed than my various NEC models, kind of a lighter weight and a more flimsy plasticky feel to it. Also the Palette Master Element calibration software is a bit rudimentary, and getting it going initially was a bit flakey. I had to run the installer twice on my Windows 7 machine because it didn't complete correctly the first time; and I had to do some fiddling around with the USB cable that needs to be plugged in for the calibration software to correctly launch. Other than that, it was plug & play.
On the plus side, the monitor has great colour gamut, seems uniform in its brightness, and calibrates very nicely in comparison to my current NEC PA302W's. The display is crisp and clear, and all the design things one might normally think of for a solid imaging display seem to have been accounted for. Even the hood included in the box by BenQ is a nice little touch that NEC charges extra for.
On the whole I'm pleased so far. I'll run with it for awhile before making an active recommendation of this model, because how it holds up over time remains a question. But so far it's looking good for a higher quality imaging display on a budget. I'm also going to be quite curious to see how the BenQ 4K 32" model, the SW320, stacks up when it ships.