Paulo have you ever looked at the yearly Fujifilm reports? Their income from Instax is huge, more than the X-cameras. Very profitable for them. They are also coming out with a square format one later this year. I see a lot of people use the printer as well, to give out prints from the X-cameras right after they take them. There is also another company that is making a full functional TLR that uses the Fuji instax prints. Kind of interesting trend.
Alan