On the other hand, what would they gain by being exclusive to P1?
It appears to be simply in their best interest to serve the customers of all MF camera systems.
Cheers,
Bernard
ALPA has never being exclusive to P1 (backs), the high penetration of P1 to ALPA users, is highly related to the size of sensors P1 was offering on stand alone backs... Now that both P1 & Hassy have an 100mp FF size of sensor on offer and because LV focusing is an extremely important specification when one uses a mirrorless system, the ALPA system seems more user friendly than ever if combined with modern Cmos backs...
But all the above is only related to the up to now use of the ALPA system... The collaboration with Hasselblad, means far more than what the ALPA users where facing up to now...
1. It makes the ALPA system attractive to cinematographers
2. It gives the ability to use Hasselblad HC&HCD lenses with the HTS 1.5x tilt/shift added and thus makes the system among the better specified in the market for specialized photographic tasks...
3. It gives the ability for one to restrict the number of lenses he is using to a minimum, by just sharing one series of lenses for all his MF platform and then only add an ALPA body.
4. It allows for multishot "true color" captures
5. It allows for lens corrections with full compatibility to the Phocus software
6. It allows for Hasselblad film backs to be used on the ALPA system
7. It provides a platform that makes the CFVc back, fully compatible with the H lenses... (what if Hasselblad will also add a FF sensor CFV?)
8. It turns (via the SILEX addition) all other than the FPS ALPA bodies into FPS abilities if Hasselblad lenses are used...
Therefore, the ALPA/Hasselblad collaboration makes Hasselblad backs and lenses much more attractive to ALPA users than if they would choose a P1 back to use...