I suspect that anyone who ordered the X1D camera will be disappointed today. The BHPhoto site is now showing this as a new product that is expected to be available at the end of the September.
In my view, Hasselblad made a big mistake in how they rolled this out. It looked like an interesting camera that would be worth taking a close look at, and it may still be, but they have now created impression that it is not even close to being a finished product, which raises questions as to whether when it finally arrives, it is a solid product, or still in the experimental phase.
As has been reported, Fuji is rumored to be releasing a medium format camera. There were some doubts as to whether that rumor was true, but I suspect it is. If I were Fuji and had those plans, I would start that rumor as a way to divert attention from and slow preorders of the X1D. If I am correct, Hasselblad has hurt itself relative to Fuji, although in the end, the best product usually wins out.
In any event, with all this activity, it is a good time to be a photographer. When all the dust finally settles (hopefully not on anyone's sensor), we should have some excellent choices.
