Celine seems to be a fashion house clothing, handbags, etc. The odds of this being a mistake are very long, I'd guess.
A bunch of photo geeks, whose daily concerns are whether a new 60 mp digicam has enough dynamic range for a photo they may never take, is not the target market of the ad. The fact that we don't get it may be exactly what they were hoping. The obvious scissors cut-and-paste look must be to attract someone's attention if that isn't stating the obvious since it's an ad, maybe using irony to do so. It would be interesting to hear what the designers' concept was.
It's interesting to me that the "cut" part, the model with handbag, probably had each of its pixels photoshopped to within an inch of their lives by experts, but was then crudely "pasted" onto a background in the most amateurish way. Fashion photography has never really been documentary, someone is trying to create some new myth here, maybe.