Just saw some unprinted samples of these today. They look pretty nice - a brighter white than Pura Smooth/Velvet, yet still OBA free. Apparently it's the Breathing Color coating on a paper base made by Hahnemuhle, partly made from cotton rag and partly from recycled sugar cane.
Has anyone tried it? The Breathing Color coating is pretty much second-to-none for matte paper, Hahnemuhle makes fantastic paper bases and the brighter white point is nice, but I'm not too sure about a paper base that's essentially 50% agricultural waste (not sure if it's processed down to alpha-cellulose - if so, they certainly haven't made a point of it).