Like the OP I'm keeping an eye out for something to finally come along which is formable, with decent brightness, and small enough power drain to run from household circuits (at least we're on 240 V 13 amps which is much friendlier than US wall supply).
I've tried a couple of cheap and cheerful options from Hensel: they have a 150 W metal-vapour (more or less the same as HMI, light output like 650 W Tungsten but daylight balanced) and 1000 W tungsten option. They use regular Hensel softboxes/reflectors/etc.. They have fans but are fairly quiet; the Tungsten you can turn the fan off for short periods which is useful.
Once these have been through a couple of layers of diffusion in a softbox they are OK to light a corner or a small room, but wouldn't light a studio or a large room.
I don't use them much, to be honest, because they fall in between two camps- not as bright as a full-on HMI, nor as portable and cool running as LED panels.
And I'm really not sure I'd want to use anything more powerful because of the heat build-up in regular light modifiers.
I've been using some "first generation" LED panels from Gekko called Kelvin Tiles. They are fully colour controllable which I like (not just colour temperature, but also green-magenta shift, and even the option to control each of the six LED colour independently if you want party gel colours or special effects). They're great except for the design flaw which makes the damn things overheat after about 30 minutes and have sections of the light start to flicker. I've got six of them so I always have spare sitting around to swap out when that happens. Oh, and they aren't especially bright- again will light a corner or a small room, but they're not a replacement for an 800 W HMI!
Nonetheless I think LED is probably the way I will go in the future. These new Arri panels look interesting:
http://www.arri.com/skypanel/in conjunction with the LED Fresnels:
http://www.arri.com/lighting/lighting_equipment/lampheads/led_lampheads/l_seriesas do these Hensel light bars (I do love my strip softboxes, and would like lights in that long and thing format):
http://www.linhofstudio.com/products/Hensel-Continuous-Lights The LEDs I have at the moment aren't bright enough to really cut it for the Hasselblad, but they're proving very useful with the Sony A7RII especially mixed with window overcast daylight (which we get quite a lot)!
Great to hear people's experiences of the Bron/Kobold and Joker bug options... but I'm addicted to variable colour and variable intensity now I don't think I can go back to gels...
Cheers, Hywel