What I don't understand is why they wouldn't want to fully compete with Lightroom and drop the holier-than-thou attitude. Sorry - but that's my personal take on the situation, at least.
I think their marketing can often be over-the-top - and seems, to me, to revolve heavily around the mere fact that the word "
Pro" is in the title of their software.
Plus it doesn't help matters that there tends to be a lot of CO evangelists that piss all over anything non-CO-centric.
IMO, all that detracts from what is otherwise some pretty decent software - and just kinda leaves a 'bad taste in my mouth' so-to-speak. Again, that's at least to me.
With PhaseOne rapidly evolving their DAM functionality as of late.. And saying they want to also evolve their DNG support (but let's leave that discussion for other threads
)...
It seems to me like they're wanting to broaden their horizons away from the single-app, single-purpose paradigm of yesteryear. And as well, they
should. They have some mighty fine points to their software. And competition can be a Good ThingĀ®. It can keep both software's on their toes.. Which in the end, will all go towards benefiting photographers as a whole as time and technology march on.
Sure, I can understand their point of view in not
wanting to support Pentax MF (or even
other MF cams for that matter).. I just think it's short-sighted.