Indeed. This has also been my personal (limited) experience with the press.
My younger granddaughter, as a schoolgirl, won a small photographic contest. A Glasgow evening paper, perhaps with nothing better, local, upon which to pontificate, contacted the parents who, in turn, and to extend the photographic link in the story, supplied some snaps of grandpa in his studio, along with some of Brigitte Bardot. The copy was amazing: it covered an entire page and was all about me with hardly a mention of my poor granddaughter. According to the newspaper, I was Scotland's top celebrity photographer, and the studio shot was of myself directing Bardot for a Vogue
Okay, I did shoot Bardot and I did shoot for Vogue
, but never the two in combination and I was certainly never a celebrity photographer: I was a fashion and calendar photographer. I was already living in Spain at the time, and I blushed reading the thing, wondering what a lying asshole my remaining Glaswegian peers must have thought me.