Anders, what LV has to do with the platform? ...and you call H5X "aging"? ...I find it as modern as any!
Like Erik said, what I mean is that the "computer" inside their digital backs is slow compared to the competition, and they use older and lower resolution screens. Although I'm not a particular fan of touch screens myself I think that's the future, even Canon (which held it back for long in their high end models) has it in their top model, and of course Phase One has had it since the IQ series.
When you put a H5D-50c side by side with a IQ250 and compare live view and other features you'll notice that the Hasselblad is sluggish in comparison. Probably this platform doesn't have the processing power to do proper video recording either which nowadays is becoming an expected "standard feature".
Sure their current cameras has good enough live view for me etc, but it's a competitive landscape with demanding customers.
If they modernize their platform so the interactive feel is more like an upscaled 135 camera (like the Pentax), and combine that with a little bit lower pricing they have a winning concept I think. CMOS is revolutionary in the sense that it makes the camera behave like any other camera so you can sell to anyone that wants "bigger and better".
In the CCD times there were so many limitations (long exposure, live view, ISO, video) that the cameras couldn't be as widely popular as they have the potential to become now. In a way CMOS has opened up to reach out to the much larger enthusiast market, in if I was in charge at Hasselblad I would aim the strategy to reach into that market, rather than spending huge amounts of money into producing a custom sensor to support traditional niche markets like view cameras. Yes I personally think it's sad and boring that cameras are about to converge into being more similar, but if Hassy wants to make money I think that's the way to go.