Here I discuss why M1 v M2 is critical for graphic arts and accurate hard proofing as well as why it makes
almost no difference for photo printers. I include 4 images of the classic PhotoDisc PDI demonstrating how large an effect improper hard proofing and use of M1 or M2 is as well as the much smaller effect of using M1 or M2 spectra profiles for normal printing.
A recent thread brought up the changes in ISO 3664:2009 (viewing) and ISO 13655:2009 (measuring equip). Together, these change the recommended graphic arts viewing to be as close as practical to D50 including the D50 uV spectrum and associated instruments used to create profiles for hard proofing. Prior to this viewing booths had lower amounts of uV including some (LED types) with virtually no uV. This was combined with the lack of uV specification for the M0 (non uV cut) mode. There has been a long term trend towards using OBs in print runs and non-OB media for proofing. If, and it's a big "if," viewing booths had roughly the same amount of uV light as the spectrophotometer used to create profiles then there was no problem. Hard proofs matched. People were happy. But, being non-standardized, new tubes came out they were closer to actual D50 spectrally and then, suddenly, hard proofs didn't match press runs anymore. Not good. In the late 2000's instruments were introduced and ISO 13655:2009 established standards for implementing spectros that produced a reasonable estimation of the fluorescence from daylight uV (D50). Profiles generated with ISO 13655:2009 will now produce good hard proofs with non-OB proof media against high OB content press paper.
Keep in mind that hard proofing involves Absolute colorimetry because the hard proof is printed in such a way as to reproduce the target's white point. This has to be done when the proof media does not include OBs but the target media does or otherwise has a different white point value. Proof media is chosen that has a larger gamut, and dynamic range than the target media so that no gamut clipping occurs in the creation of the hard proof. In the following discussion I will assume the proof media is OB free and the target media has a high OB content.
One failure of hard proofing is having a much redder proof than the actual press print. This happens when the profile used for the press is made with M0 (or M2) and understates the impact of fluorescence because of the lower uV content. The first image illustrates this.
One can also have a much bluer proof than target. This happens when the proof is made from a target profile that used M0 or M1 but the proof and target are viewed in one of the older ISO 3664 booths that had little or no uV. This was especially characteristic of LED viewing booths which can be quite good from a metameric pov when only considering visible light. Here, the proof appears blueish because the proof has shifted colors to create the colors that would be viewed in a uV containing D50 illuminant. The viewing booth, not containing significant uV, doesn't shift the target's colors resulting in the proof looking bluish compared to the target. The second attached image illustrates this.
Now for the common issue where we use a profile made with M0 or M2. Ever selected M2 when you meant to use M0 or M1 and were surprised that you didn't see any difference? I have. There's a good reason the differences are so subtle.
Photographs are rarely printed using Absolute colorimetry and this results in a far smaller change between prints made with M1 or M2 profiles. This is because Lab (100,0,0) always prints to the paper white (look ma, no ink!) except in Abs. Col. So the print's white points will look the same whether you use M0, M1, or M2.
So what does happen is subtle shifts due to partial blocking of the paper's OBs as ink is added. If the area blocked by non-fluorescing pigments is large, a print made with M1 profiles will shift the b* negatively towards blue. This is typical of pigmented inkjets because the pigment is non-fluorescing. It shows up in my Canon 9500 II when there is a high light gray coverage as about a negative 2 shift in b*.
The third and fourth images are from M2 and M1 profiles as viewed D50 w/o uV thus the M2 profile image is the colorimetrically accurate one. The image from the M1 profile shows a slightly more negative b* than the M2 profile image as a tiny amount of blue is added to make up for the blocked uV. In the very light gray backgrounds b* is about a value of 1 more negative in the M1. I can see it if I strain hard enough and flip from one tab to another in Photoshop. Can I see it printed side by side? No.
http://everydaycolormanagement.blogspot.com/2011/12/tail-of-two-bulbs.html