we are talking about sensors...
So was Mr. Takashi: " “We are in a very good position to make a medium format camera,
as we make camera bodies,
sensors and lenses. We already make the lenses for Hasselblad, so we have that expertise. At the moment Fuji is not planning to launch a medium format camera,
but we are conducting research and testing sensors in this area. We have a good history in the medium format market, and I think we would be successful again.
We have the technology to make a very modern and high quality camera, but right now we are only investigating.” Ueno agreed that now would be a very good time for Fuji to enter the market, but it seems that not everyone in the company is quite as convinced."
...can't you read?