I also believe this rumor is true.
The problem of the new 100MP sensor to Hasselblad is: LENS.
The more modern HCD line, I believe, is not quite enough to cover the 100MP sensor's size. With the HC series, only the 50 and 120 got new designs. the 150N seems to be a coating improvement only. I have the 50II, absolutely fantastic. But Hass will need to improve their well-acclaimed 100mm. Color fringe is serious.
Like Torger said, I think Hass at least needs to improve the screen. True focus actually is still very fine. I like the ergonomics of Hass. It is solid, professional, proven-technology. Touch screen or not, I don't really care. (maybe it is more useful for tech cam users).
If there would be a 100MP CFV, like the double of the current 50C price, many people will be happy. But I doubt it would happen.
All in all, the 100MP H won't be that cheap either. Probably not as pricy as Phase. I can hardly believe it will be lower than 30k USD. (still much lower than Phase though).