Ouch that is a tough lesson to learn. I wonder if there is any type of market research she could have done prior to see if it would be reasonable for her to get her nut.
I wonder how much encouragement she got from the gallery sales person? The gallery is smart to get their money upfront.
Trust me, she learned - albeit the hard way.
Fwiw, the gallery was in Monterey Bay, CA. Problem for the area, from what I heard while at Kim Weston's birthday party held in some outdoor amphitheater, was that the area, including Santa Cruz, and Carmel, CA, used to have 130 galleries. Far less now than the old artist's boom.
Most galleries there now seem to be self-promotions of their own work (self-owned) as it costs too much to rent a place to show your own. That or they take their cut upfront which can lead to a big loss. Tough business to sit around all day in and pray for a sale if all you can reap is $200 in a week where you need $2K at minimal.
We've had a lot of photographer's shops close up too. Rent is expensive for what the median annual salary photographer's are getting. The stats (
Average annual photographer's salaries ) look like the median is only $30K per year. No doubt it is dropping too with the new generation. Where I live you cannot work out of your home either due to the HOA rules (No home studios!) and zoning. Plus, some pro's will get you in some commercial zoning issue if you even try and they find out about it. Get's messy, and don't even get me started with the silly overpriced permit fees either where some state/federal parks want a $500/day fee if some ranger sees a tripod out and claims your are doing commercial work.
Also, since the loss of really well-paying magazines to the "Pay-us-to-be-published rags" or even websites it isn't pretty. I heard from one model that even modeling agencies care beginning to charge their models/talent/actors face time on their website of maybe $40 per month, along with a setup fee of $500. Doubt if they ever recover that since agencies used to make money off their talent rather than charge them.
Heck. One could sit around a play in "Google Images" and download and alter an image to their liking for free. If they could care less how it looks on their phone, I doubt if they'll care if they can print a crummy photo off it or just leave it as a screensaver on whatever device. Screw paying someone (i.e. Much like the music side.).
SG