the trend in photographer galleries lately seems mostly around getting a very high gloss finish which of course results in the maximum color saturation. (I call it the “Peter Lik” look although he didn’t invent it, he certainly has exposed many to it and thus many are trying to follow).
Typically this is done by either printing on FujiFlex (crystal archive emulsion technology on a plastic polymer base), and face mounting the print to acrylic (or sometimes glass), or using dye sub aluminum prints. the two processes provide a very similar look regarding colors and saturation. There are now about 6 or 7 photographers in Park City, Utah near where I live, all are using one of these two processes for much if not all of their work. A few of the better known landscape photographers who sell mostly face mounted FujiFlex are Peter Lik, Rodney Lough, and Michael Fatali. (Lik and Lough use acrylic, Fatali face mounts to museum glass, and a select few of his prints are still printed on cibachrome although they are very high priced)
Personally I think it’s more about the presentation than the actual paper - very high gloss resulting in crisp contrast and rich colors.
At my store we offer face mounting of Fujiflex as well as Kodak metallic paper. While a Fujiflex print looks pretty amazing coming out of the processor with it’s ultra high gloss mirror finish and resulting rich colors, I recently tested face mounting one of these prints as well as a matching image printed on a 9900 on Epson premium semi-gloss. Once face mounted, both images are equally stunning and basically identical, but on close examination the additional detail and tonal range of the inkjet paper provides qualities the fujiflex print doesn’t quite match. I sell some of my work using this process now, face mounting the inkjet print to
ArtGlass. I leave a clear border of glass about 3” around the print, and mount it about ½” from a backing of a complementary color of matt board. End result is the image appears to “float” since the glass itself is hard to detect with it’s antireflective coatings. I still use the Kodak Metallic (also a chemical process) for some images, since once face mounted it takes on a quality that’s hard to describe and impossible to match with inkjet metallic papers.
Once you move away from face mounting, I don’t think any chemical print can match the character and tonality available with modern inkjet printers on great papers, but to have appeal in a gallery they need to be framed and presented in an exceptional manner. Personally I’ve moved to using a liner to separate the glass/acrylic away from the surface of the inkjet paper by as much distance as possible, which allows the viewer to experience the subtleties of the surface of the paper. I’ve heard some claim that once you frame an image behind glass the paper itself loses that character, but I think good presentation can allow some of that to still part of the viewing experience.
to me all of this depends on your audience and target market. Nothing wrong with traditional matting and framing, using inkjet processes and the results are terrific. Maybe less appeal to the masses that many of these galleries are depending on (thus their high tourist locations), but certainly many discerning buyers appreciate this simple and classic presentation.