I have paid for the video subscription for a couple of years. I got a special deal the first year, but none since. In the past year you have had three videos that were not free: The Capture One, The Lightroom and the Fuji ones. Total cost $70. Why should I pay LuLa $150 when I can get all the fee videos produced this year for less than half that amount? Plus I do not use either Capture One or Fuji so my cost would be $20.
I love what you guys do and how you do it, but to give you an idea Kelby1 costs me $99 and that included NAPP membership and they produce 20-25 videos a year.
Why not give your current subscribers a discount to renew?