It's all a matter of taste and preference, but matte papers in general create a more painterly effect, rich warm colors, and to me, greater depth than luster or gloss papers. It is rather subjective, but after trying many gloss, luster, and matte finishes, I like the effect that matte papers give to my landcsape images. Others also comment about how they don't look like traditional photographs, and have more of a glow to them. There is also the issue of archival quality and print longetivity, and here many matte papers also exceed due to their lack of chemical brighteners and coatings. A search will provide many past discussions...hope that helps.