I would say that this is the first consumer based camera I would actually be interested in seeing and using. It could be a fun toy to have and use. Not really for what I do professionally, but for on the go very personal stuff, like vacations, family portraits, etc.
The only caveat for me is the ergonomics. I know they are playing to the masses who use iPhones pretty much exclusively to take pictures, but the ergonomics of a camera phone are just not that great. The reason camera design has not changed for so long is because having dedicated buttons/dials for aperture control, shutter speed, and focus is just very fluid and fast, easy to think about. Having to navigate a screen and user panel takes time and creates a less fluid shooting experience.
But who knows. As BC noted on another thread, the younger aspiring photographers shoot 99% of their work on an iPhone. I'm only 33, and my fiancé is 27, and neither of us get it, but oh well.
I just feel if this meant to be an improvement over the iPhone, which from an IQ standpoint appears to be the case, they should have improved upon the ergonomics as well.