Now I eschew all Apple products so this is of no direct interest to me whatsoever, however...
Before I'd read much more than the headline and looked at the pic, my immediate thought was "How does this thing attach securely to the phone?" Then I read on. As I anticipated, it doesn't.
Another minor shortcoming which I immediately foresaw is that when held firmly (two hands required - just like a hulking DSLR) the fingers will surely obscure the lens. The reviewer goes on to list additional - and in the main entirely predictable - poor design characteristics.
Sometimes I'm quite convinced that there are two possible explanations for this sort of nonsensical oversight.
a) It's deliberate, leaving the door open for the MK2, MK 3... (which will all exhibit their own, intentional, shortcomings.)
b) Manufacturers never bother to test this stuff, leaving that to the punters (a category which may include reviewers)
There's a third component too. The frenzy that usually accompanies the introduction of new consumer hardware serves to obscure even the poorest design or most outrageous pricing.