I've just got an A7R II and I'm fully intending to use it professionally, in my case for fetish fashion photos of pretty girls.
I've had it a few days and first impressions are pretty good. I've not done any serious work with it yet, but I can already say that it is looking good for the purpose I bought it for: handheld photography.
I wanted it to fill a gap in my camera lineup between my Hasselblad (great for stuff where I control the lighting, including outside where I use flash to counterbalance daylight) and my GH4.
The GH4 is a real Swiss-army knife of a camera (love its ergonomics and its light weight in the mountains, fab 4K video, timelapse and very long battery life) but which is a little low on resolution for my professional model photos and not as super at colour reproduction at moderate to high ISO for the particular use case of available natural light in low-ish light levels, like daylight indoors.
The A7R II is to allow me to shoot hand-held in natural lighting indoors, replacing my 7D which has been filling but not excelling in that role.
I've already discovered that I can hand hold at 1/15th of a second with the A7R II if I'm careful- a good 4 stops better than my shaky middle-aged hands usually manage with standard lens. It's noise performance looks pretty good too, another couple of stops advantage by the looks of it. I'm really excited by the opportunities this opens up to use beautiful natural light on location more often.
I tried the Sony in the mountains a couple of times so far- loved the results, but I don't think it'll replace the GH4 as my preferred mountain camera. The lenses are heavier, the battery life poor, and no built in timelapse. Still, for the right situation, the Sony kicks ass.
In theory, that's Snowdon behind those clouds. Shot from Moel Siabod.
Sunset, the Milky Way and a bit of light pollution over Moel Y Golfa, Welshpool
A fuller shot of the Milky Way later in the night.
So far I'm very happy with my purchase, anyway!
Cheers, Hywel