I'm "non commercial". Just do it for fun. In addition to the normal stuff, I shoot a few annual events, post them on a Smugmug account. Last weekend was my favorite event, an Asian festival. Lots of beautiful people in colorful costumes, willing to pose.
Spent 10 hours shooting, then about 25 hours editing a batch of 120 keepers. I'm certainly not the best, but I'm pretty good. Pay a lot of attention to detail. Lots of local adjustment brushing, lots of cloning and healing. Calibrated system, custom profiles, high end equipment, years of experience. Pretty, pretty pictures.
This year I finally implemented Google Analytics on my Smugmug account. Now I've got stats. That's why I'm depressed. In just 4 days, about 350 people have visited the site, making over 4,000 hits on the images. They are being led to my Smugmug site by Facebook. That's the good news.
The bad news is that Google says 70% of those people used a smart phone. Another 10% used a tablet, leaving only 20% using a "desktop". I think Google counts laptops as desktops.
And a pattern is obvious. The smartphone users come in, look at only 2 to 5 images and leave. The tablet and desktop users hang around more, browsing through dozens of images. A few browse the entire gallery.
Is this our future and is the future already here? Is all our hard work to be wasted on a 4" phone display? Why all those debates about noise reduction, sharpening, color management, etc., if our work is largely consumed in a way that makes no difference?