Apple now has several giant hoardings of photos placed on Highway 101 along the stretch from Silicon Valley to San Francisco with just one tag line: "Shot on iPhone 6"
There is an evil genius to that campaign; it plays off the myth that billboard images are extremely demanding of resolution due to the huge size of the print, whereas in fact the long viewing distances (and brief viewing time, except during traffic jams) means that the resolution needs are in fact quite modest.
P. S. Unless of course the goal is to demonstrate the iPhone 6's excellent DR and "three dimensionality" to the digital imaging cognoscenti of Silicon Valley.