It's rather, "why they weren't doing the same..." Agreed... Go figure! My guess is with the answer "because products where designed by marketeers instead of photographers & engineers working together..." Never the less, one can't help to notice that P1 is completely the other way around... They sleep in the "marketing nirvana" of the past years.... Unless if they wake up, I can see them having big trouble to compete soon... pity... They don't listen... they are based on the fanboy base they've created (like Hassy was until 3 years ago) and think that they can rely on that... It's explainable... they luck past experience!
P1 have dealers who can sell ice to eskimos; that gives them a lot of flexibility.