Yeah, all true. BUT now go to the bottom of the table of zoom lenses and see who's the "champion" there.
Among 10 worst zooms: 3 Nikkors, 2 Canons, 2 Sonys, 2 Tamrons, and 1 Sigma. They fail miserably at what's important for the mass market.
You forgot to mention Nikon owns 4 out of the top 10 Zooms, a split with Canon.Top Primes
: Nikon 4, Canon 2, Sony 0Top Zooms
: Nikon 4, Canon 4, Sony 0Top DSLRs:
Nikon 3, Canon 0, Sony 1TOTAL TOP PRODUCTS
: Nikon 11, Canon 6, Sony 1
They still pretty much own high-end DSLR and primes segments (quality-wise), but what is the volume of those? And BTW whatever is the volume, these are exactly the segments that probably shrink faster than anything else (with the exception of low-end compacts, or course).
I am not interested in whether they sell more cameras than Canon, only that their cameras are better than Canon's when I buy.
(Same as if I could afford a Porsche, I wouldn't care that Toyota sells more Corollas ...)
Their mirrorless offering is the absolute worst among big players. Yes, Canon's line of EOS-M cameras is as boring as it gets, but at least they have a future-proof mount already, and some lenses with surprisingly good performance/cost ratio for it.
As I said, I think their new DL line of Point-n-Shoots is a good direction for them ...
Since early DSRL days, Nikon failed in pretty much every really new venue they tried. Their DL line of fixed-lens compacts is quite promising, but so was Coolpix-A that they eventually had to kill.
The "retro" segment? When I first saw Nikon Df, I couldn't stop laughing -- it instantly reminded me of heavy tanks of the 1930th, with half a dozen battlements... (see attached images) That's not "retro", that's "antique!" They couldn't even capitalize on their great past properly.
So, the way things are going, Nikon looks like almost set to become a niche player, unfortunately. Do hope that history will prove me wrong, though.
Which, again, is why I think they should stop with the gadgetry and stick to what they do best
: make the best DSLRs, and accompanying lenses, on the planet.
Not every company has to be Microsoft, Sony, etc.
It really is okay to be a super-good, mid-sized company that makes impeccable products.
Porsche will never be Toyota, in size, but yet driving a Toyota will never feel the same as driving a Porsche