Luminous Landscape Forum

Equipment & Techniques => Medium Format / Film / Digital Backs – and Large Sensor Photography => Topic started by: vandevanterSH on May 11, 2010, 01:43:51 pm

Title: Phocus 2.5
Post by: vandevanterSH on May 11, 2010, 01:43:51 pm
Phocus 2.5 announced and will be released on May 19.  It will have RAW support for 150+ cameras.  Interesting business decision.

Steve
Title: Phocus 2.5
Post by: Ben Rubinstein on May 11, 2010, 01:53:18 pm
Question, why only mac or is Phocus only ever mac?
Title: Phocus 2.5
Post by: vandevanterSH on May 11, 2010, 02:12:45 pm
Quote from: Ben Rubinstein
Question, why only mac or is Phocus only ever mac?

Previous Phocus releases have been both Mac and PC, usually with the PC version lagging behind in release dates.  2.5 appears to be a Mac only with no PC version. From the press release:

"The key to Phocus 2.5's file support capabilities is a clever use of Apple's OS X, as Peter Stig explains: "The new Phocus 2.5 architecture has been tailored to use the imaging engine of Apple's OS X operating system and takes full advantage of OS X's support for a wide range of digital cameras, allowing us to support this range of non-Hasselblad files. Support for additional cameras will come with each new version of OS X. Tethered capture is not supported."

Sounds like they have "grafted" onto OS X in-order to provide wider ranging RAW support.  I suspect that it was the only cost effective way for a small, non-software oriented company to do it.

Steve
Title: Phocus 2.5
Post by: fredjeang on May 11, 2010, 03:10:12 pm
A little out-of-topic incursion, sorry about that,
Does someone knows if FlexColor is available for non Hasselblad owners?
Something wired happen in the Hassy web today (does not come from hasselblad website)
and could not get the correct info.

Many thanks.
Title: Phocus 2.5
Post by: Nick-T on May 11, 2010, 04:40:08 pm
Quote from: fredjeang
Does someone knows if FlexColor is available for non Hasselblad owners?

yes it is available, you will have to register in order to download but you do not have to be an owner. This means that for example you can scan a bunch of trannies on someone else's scanner then continue to tweak the FFFs at home.
Nick-T
Title: Phocus 2.5
Post by: Nick-T on May 11, 2010, 04:41:31 pm
Quote from: vandevanterSH
Phocus 2.5 announced and will be released on May 19.  It will have RAW support for 150+ cameras.  Interesting business decision.

Steve

This is actually quite a big deal and something we have been asking for, for ages. I just did a shoot the other day that was mixed 5D2 and Hasselblad and it was a huge time saver to have both lots of RAWS in the one place.

Nick-T
Title: Phocus 2.5
Post by: Martin E on May 11, 2010, 04:57:31 pm
Hi Nick. Are there other changes in Phocus 2.5 other than the expanded RAW capability ? Thanks
Title: Phocus 2.5
Post by: Nick-T on May 11, 2010, 05:10:57 pm
Quote from: Martin E
Hi Nick. Are there other changes in Phocus 2.5 other than the expanded RAW capability ? Thanks

Hi Martin
I replied at that "other" forum  The short answer as yes but I'm still NDA'd.
Nick-T
Title: Phocus 2.5
Post by: Nick-T on May 11, 2010, 05:20:38 pm
By the way here's the list of Apple supported cameras which I assume ids therefore the Phocus list of supported cameras:

http://www.apple.com/aperture/specs/raw.html (http://www.apple.com/aperture/specs/raw.html)

Phocus also supports Leaf files
Title: Phocus 2.5
Post by: TechTalk on May 11, 2010, 05:42:34 pm
The press release (in various languages) can be downloaded here...

http://press.hasselblad.com/press-releases...eases-2010.aspx (http://press.hasselblad.com/press-releases/press-releases-2010.aspx)
Title: Phocus 2.5
Post by: Doug Peterson on May 11, 2010, 05:55:32 pm
So will the actual math be Phocus' or the math of Aperture/OSX?

Comparing the processing of tough files (high ISO / mixed lighting / chromatic aberration / purple fringing / long exposures / pushes or pulls) of Aperture to Capture One is something every Aperture user (or LightRoom user) owes themselves to do.

In any case. Great news that more people have more choices. I very much look forward to comparing processing Canon/Nikon/Leica files in Capture One to processing those files in Phocus 2.5. I do love competition!

Doug Peterson  ()
__________________
Head of Technical Services, Capture Integration
Phase One, Leaf, Cambo, Canon, Apple, Profoto, Eizo & More
National: 877.217.9870  |  Cell: 740.707.2183
Newsletter: Read Latest or Sign Up (http://www.captureintegration.com/our-company/newsletters/)
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Title: Phocus 2.5
Post by: Doug Peterson on May 11, 2010, 05:57:34 pm
Quote from: Nick-T
This is actually quite a big deal and something we have been asking for, for ages. I just did a shoot the other day that was mixed 5D2 and Hasselblad and it was a huge time saver to have both lots of RAWS in the one place.

So this was an untethered shoot? Because the press release says that tethering of non Hasselblad cameras will not be supported.

Doug Peterson  ()
__________________
Head of Technical Services, Capture Integration
Phase One, Leaf, Cambo, Canon, Apple, Profoto, Eizo & More
National: 877.217.9870  |  Cell: 740.707.2183
Newsletter: Read Latest or Sign Up (http://www.captureintegration.com/our-company/newsletters/)
RSS Feed: Subscribe (http://www.captureintegration.com/2008/08/11/rss-feeds/)
Buy Capture One at 10% off (http://www.captureintegration.com/phase-one/buy-capture-one/)
Personal Work (http://www.doug-peterson.com/)
Title: Phocus 2.5
Post by: Nick-T on May 11, 2010, 06:02:26 pm
Quote from: dougpetersonci
So will the actual math be Phocus' or the math of Aperture/OSX?

OSX Doug.
Title: Phocus 2.5
Post by: Nick-T on May 11, 2010, 06:03:25 pm
Quote from: dougpetersonci
So this was an untethered shoot? Because the press release says that tethering of non Hasselblad cameras will not be supported.

Un-tethered Doug and yes I realise that you can tether with Capture 1
Title: Phocus 2.5
Post by: Doug Peterson on May 11, 2010, 06:04:48 pm
Thanks for the clarification.

Like I said: more choices for more people is always good.
Title: Phocus 2.5
Post by: jecxz on May 11, 2010, 10:23:24 pm
Quote from: dougpetersonci
So will the actual math be Phocus' or the math of Aperture/OSX?
a salesman is an it that stinks Excuse
Me whether it's president of the you were say
or a jennelman name misder finger isn't
important whether it's millions of other punks
or just a handful doesn't
matter and whether it's in lonjewray
   
or shrouds is immaterial it stinks
   
a salesman is an it that stinks to please
   
but whether to please itself or someone else
makes no more difference than if it sells
hate condoms education snakeoil vac
uumcleaners terror strawberries democ
ra(caveat emptor)cy superfluous hair
   
or Think We've Met subhuman rights Before

e.e. cummings (poet)

Posted by Derek Jecxz for Doug


Title: Phocus 2.5
Post by: bdp on May 11, 2010, 10:51:58 pm
What the...?
Title: Phocus 2.5
Post by: vandevanterSH on May 11, 2010, 11:20:24 pm
Quote from: jecxz
a salesman is an it that stinks Excuse
Me whether it's president of the you were say
or a jennelman name misder finger isn't
important whether it's millions of other punks
or just a handful doesn't
matter and whether it's in lonjewray
   
or shrouds is immaterial it stinks
   
a salesman is an it that stinks to please
   
but whether to please itself or someone else
makes no more difference than if it sells
hate condoms education snakeoil vac
uumcleaners terror strawberries democ
ra(caveat emptor)cy superfluous hair
   
or Think We've Met subhuman rights Before

e.e. cummings (poet)

Posted by Derek Jecxz for Doug

I agree...it's becoming predictable and tedious....hopefully LL is getting some ad revenue

Steve
Title: Phocus 2.5
Post by: jimgolden on May 11, 2010, 11:58:28 pm
Quote from: Nick-T
This is actually quite a big deal and something we have been asking for, for ages. I just did a shoot the other day that was mixed 5D2 and Hasselblad and it was a huge time saver to have both lots of RAWS in the one place.

Nick-T


THIS IS KILLER
Title: Phocus 2.5
Post by: fredjeang on May 12, 2010, 03:17:35 am
Quote from: jecxz
a salesman is an it that stinks Excuse
Me whether it's president of the you were say
or a jennelman name misder finger isn't
important whether it's millions of other punks
or just a handful doesn't
matter and whether it's in lonjewray
   
or shrouds is immaterial it stinks
   
a salesman is an it that stinks to please
   
but whether to please itself or someone else
makes no more difference than if it sells
hate condoms education snakeoil vac
uumcleaners terror strawberries democ
ra(caveat emptor)cy superfluous hair
   
or Think We've Met subhuman rights Before

e.e. cummings (poet)

Posted by Derek Jecxz for Doug
My english vavorite translator does not work on this one
Title: Phocus 2.5
Post by: David Grover / Capture One on May 12, 2010, 04:36:05 am
Im just glad Doug feels so threatened he feels the need to post in every Hasselblad thread.  Keep it up!

Getting back on topic, the primary reason for added RAW support is for the benefit of our existing users who like to use Phocus for H files and on the odd occasion where it would help to conglomerate a job shot with different systems.

Meanwhile Phocus is still free to download and anyone with one of the 150+ cameras supported can have a go.

David

Title: Phocus 2.5
Post by: JDG on May 12, 2010, 09:35:06 am
Actually, sales or not, I think Doug makes a valid point...  The main reason (aside from tethered capture) to use a software like Phocus, Capture One, or Leaf Capture is because the processing is specialized and much higher quality than more generic algorithms like ACR or Aperture.
Title: Phocus 2.5
Post by: nad54 on May 12, 2010, 10:01:07 am
Quote from: JDG
Actually, sales or not, I think Doug makes a valid point...  The main reason (aside from tethered capture) to use a software like Phocus, Capture One, or Leaf Capture is because the processing is specialized and much higher quality than more generic algorithms like ACR or Aperture.


Even when Hasselblad gives something away for free the bitching starts
Title: Phocus 2.5
Post by: bcooter on May 12, 2010, 11:42:50 am
I think there is a misconception on a specialty camera board like this that every photographer spends hours, weeks and months  processing, and pixel comparing images at 200% and that's not the case.  I think Hasselblad recognizes that most photographers want to shoot process and go on to the next project.

On the front end what we want to see is an image pleasing or close enough to the look for client approval.  On the back end we want to keep our workflow fast and simple and also have the ability to process out that certain look, that is continuous between brands and formats.

I think what Hasselblad offers is a great idea, on many levels, especially since it is free. I also think it would have been better (no complaints, just a suggestion) if they offered tethering for other brands, even the medium format kind.

Not everyone moving to a medium format brand is coming from Canon and Nikon, some like myself might own and continue to keep a different brand of 645 back.  

Especially since resale prices are so low and changing from my phase/contax' to hasselblad requires scrapping everything or developing two different workflows.

How nice would it be to have one software suite that allows multiple backs, multiple bodies especially when tethering.

It would make adding a new medium format camera like the h40 a much easier process.

Just a thought.

BC

P.S.   On the professional level, using outside retouching, even if the photographer processes out the final images, the retoucher always wants a raw for a multitude of reasons and in those instances, 95% will process in some adobe product, usually photoshop, mainly because they have it and the processing portion of the software is built in and free.

Having quick and free downloads of Phocus can go a long way to introducing the retouching industry to a different form of processing


Quote from: JDG
>>>snip>>>> The main reason (aside from tethered capture) to use a software like Phocus, Capture One, or Leaf Capture is because the processing is specialized and much higher quality than more generic algorithms like ACR or Aperture.


Title: Phocus 2.5
Post by: jduncan on May 12, 2010, 12:46:09 pm
Quote from: nad54
Even when Hasselblad gives something away for free the bitching starts
Ja ja ja, exactly. When True focus came out people were furious about it.  I was :just wait and if you don't like it just turn the stuff off.
funny part if the Hasselblad was the first company to address the issue.
Some times is funny, some times if frustrating. You read a treat about some guy that got his H4D-40 and instead of questions about the tool we end up with a tread about what the machine we (already know) do not do.
So let get good spirits and laugh. Is far better than becoming frustrated
Title: Phocus 2.5
Post by: jduncan on May 12, 2010, 12:53:03 pm
Quote from: bcooter
I think there is a misconception on a specialty camera board like this that every photographer spends hours, weeks and months  processing, and pixel comparing images at 200% and that's not the case.  I think Hasselblad recognizes that most photographers want to shoot process and go on to the next project.

On the front end what we want to see is an image pleasing or close enough to the look for client approval.  On the back end we want to keep our workflow fast and simple and also have the ability to process out that certain look, that is continuous between brands and formats.

I think what Hasselblad offers is a great idea, on many levels, especially since it is free. I also think it would have been better (no complaints, just a suggestion) if they offered tethering for other brands, even the medium format kind.

Not everyone moving to a medium format brand is coming from Canon and Nikon, some like myself might own and continue to keep a different brand of 645 back.  

Especially since resale prices are so low and changing from my phase/contax' to hasselblad requires scrapping everything or developing two different workflows.

How nice would it be to have one software suite that allows multiple backs, multiple bodies especially when tethering.

It would make adding a new medium format camera like the h40 a much easier process.

Just a thought.

BC

P.S.   On the professional level, using outside retouching, even if the photographer processes out the final images, the retoucher always wants a raw for a multitude of reasons and in those instances, 95% will process in some adobe product, usually photoshop, mainly because they have it and the processing portion of the software is built in and free.

Having quick and free downloads of Phocus can go a long way to introducing the retouching industry to a different form of processing
I fully agree with you but, maybe, is to expensive to handle for little companies. It's better not to have the tool that having an unstable tool in the face of the AD / client.  My experience as a programer tells me that the more expensive and time consuming part will be testing /debugging  for all the old  plus the new cameras.  Phase one have a head start when Aperture ligth room did not exist. That allow them to really invest on a very solid product. Nowadays resources are far more constrained. Maybe we should send letters to apple to see if they can add tethering functionality or al least an API to mac os X.  This will simplify and make for a more solid experience. In the other hand maybe something can be done with automator  an folder actions? Anyone in the know?
Title: Phocus 2.5
Post by: SeanBK on May 12, 2010, 03:02:08 pm
If it was mentioned earlier than do excuse me. But I think it is great for consumer, as this Software does take care of 150 different cameras., incl Canon & Nikon AND it is FREE, while Capture One is $300 ( it was more earlier).
   So I wonder if Phase One will now start to give their software for free. Has anyone heard @ it or can Phase One rep can reply when it will be $300 less?
Title: Phocus 2.5
Post by: john milich on May 12, 2010, 10:58:15 pm
yippee! supports my 'blad and my digilux2!
Title: Phocus 2.5
Post by: deejjjaaaa on May 13, 2010, 12:03:41 am
Quote from: SeanBK
If it was mentioned earlier than do excuse me. But I think it is great for consumer, as this Software does take care of 150 different cameras., incl Canon & Nikon AND it is FREE, while Capture One is $300 ( it was more earlier).
   So I wonder if Phase One will now start to give their software for free. Has anyone heard @ it or can Phase One rep can reply when it will be $300 less?

if you want a superb quality raw conversion for free on Mac platform for your dSLRs (and some MFs) - there is RPP ( http://www.raw-photo-processor.com/RPP/Overview.html (http://www.raw-photo-processor.com/RPP/Overview.html) )
Title: Phocus 2.5
Post by: vandevanterSH on May 13, 2010, 02:18:51 pm
OT but...What is the best (easiest) way to sync. .fff files across Phocus located on multiple computers?

Steve
Title: Phocus 2.5
Post by: Martin E on May 14, 2010, 07:59:44 pm
Some details

http://www.hasselblad.se/about-hasselblad/...troduction.aspx (http://www.hasselblad.se/about-hasselblad/phocus-25-introduction.aspx)

Martin
Title: Phocus 2.5
Post by: Martin E on May 15, 2010, 07:14:35 pm
Quote from: Martin E
Some details

http://www.hasselblad.se/about-hasselblad/...troduction.aspx (http://www.hasselblad.se/about-hasselblad/phocus-25-introduction.aspx)

Martin

Link has been removed. Most of the video was about keyword transfer from other apps. Also new feature to place RGB values on the image at any location. Next was printing full image and then other third party input support.    Regards Martin

Title: Phocus 2.5
Post by: jduncan on May 19, 2010, 09:59:44 am
Quote from: vandevanterSH
Phocus 2.5 announced and will be released on May 19.  It will have RAW support for 150+ cameras.  Interesting business decision.

Steve
Downloading. Maybe we should open a new thread for Phocus 2.5 testing comments?

First impressions.
1. The basic adjustment of NEF files appears to be working properly. Noise filter do not work on my setup with NEF. I will continue to use Aperture, but it does work.
2. The display and open of the files is fast.  They look somehow  darker vs with preview /aperture.
3. Some times performance goes to the bottom, but it quickly recovers.
3. The browser continue to be disappointing to be polite.  It's starts on the root of the file system by default. Not in the home directory of the user.  Reminds me of some old (circa 99) Linux programs.  This is no big deal, but is annoying.
4.  Don't have that many Hasselblad files (not 4  my own yet) but it handle them, to my limited experience, as good as 2.0.

In general I found that is a little update that could become very useful. Been able to handle the SRL and the SRLs files could become great for some users.
But I have the feeling that the lack of tethering and some of the interface limits can become a problem for the people that could benefit more (in my mind) from this update. But What do I know?

regards
Title: Phocus 2.5
Post by: JDG on May 20, 2010, 11:10:33 am
Downloaded 2.5 last night....  I must say I'm quite underwhelmed.  These are my observations working on a Core i7 MacBookPro, 8gb Ram, SSD.  Let me also say that I'm no expert in Phocus so there is always the chance I get some detail wrong.  

The Good.
-It processes a bunch of DSLR as advertised.
-Thumbnails load quickly
-Tools are easy to understand and use.  Still getting used to the workflow
-IPTC implementation seems pretty good, though I haven't tested extensively.  Seems straight forward enough though.

The just OK
-Uses Apple Image core instead of Hasselblad's image core - this means that out put quality is Good, but not exactly bringing it to the next level.  Similar quality would be seen from iPhoto, Preview, and Aperture.
-Processing time seems reasonable, though see my other comments below.

The not so good
-No control of input color profiles. (only available for hasselblad files)
-No control of output profiles (at least as far as I could find)
-Applying adjustments from one image to a batch of images is slow, theres also no progress bar, just spinning pinwheel.

The bad
- Minimal adjustments available.  With the exception of color correction (selective color) I can do more with the image in iPhoto.  There is no control for highlight or shadow recovery, no noise reduction, no lens correction, no clarity, etc, etc
- When processing images everything is locked up until the file is finished being processed.

What I cant comment on
-Haven't worked with enough images to determine stability.

My Editorial Take
You get what you pay for.  Hasselblad had a great idea to offer one program that you could use for all you cameras, similar to how Capture One operates, however given the lack of tools for DSLR I think they fell short.  If you have a Hasselblad camera then Phocus is a fine solution, but for your Canon or Nikon as well you will likely want to hold on to Lightroom, Capture One, Bibble or whatever other software you are currently using.
Title: Phocus 2.5
Post by: Steve Hendrix on May 20, 2010, 12:57:09 pm
I think it has to be kept in mind that it is a version 1.0 product, so the assumption is improvements will occur moving forward. It's nice to have as an option.

But I would have to say that I see this as a potentially useful tool only for Hasselblad users that also shoot 35mm, period. And only for those users who place a premium value on single source interface. Because it does not provide tethering, it's value is essentially as a raw processor/editor. And since it utilizes the Apple imaging engine, there is no Hasselblad secret sauce advantage from an image quality standpoint for these files.

So, since the available tool set from Lightroom, Aperture, Capture One is superior to the available tool set for these 35mm files in Phocus, and there is no image quality advantage, (and depending on the preferred raw converter, there is potentially an image quality disadvantage) the only reason I can see someone using it is as a Hasselblad user who highly values having a single source interface. And that could be important to some. So, that's the value.


Steve Hendrix