Luminous Landscape Forum

Equipment & Techniques => Medium Format / Film / Digital Backs – and Large Sensor Photography => Topic started by: Nemo on January 27, 2010, 11:53:31 AM

Title: New Hasselblad camera. Next February 10
Post by: Nemo on January 27, 2010, 11:53:31 AM
A new teaser:

http://www.exakta.net/ES_Prelaunch_Q110_Biber.html (http://www.exakta.net/ES_Prelaunch_Q110_Biber.html)

Some explanations (in Spanish):

http://www.dslrmagazine.com/profesional/ca...10-de-fe-2.html (http://www.dslrmagazine.com/profesional/camaras-para-formato-medio/novedades-hasselblad-10-de-fe-2.html)

.
Title: New Hasselblad camera. Next February 10
Post by: shutay on January 27, 2010, 09:53:42 PM
Hi everybody, the DSLR Magazine article translated as best I can manage myself:

Hasselblad: 10th of February

An article by Valentin Sama
Wednesday 27, January 2010

Hasselblad announces, this coming 1st of February, by way of a teaser campaign, what will probably result in a simultaneous presentation in 50 cities, amongst them, Madrid. This presentation could take place on the 10th of February.

In this "teaser", the clock will change into the news, informing - among other things - the locations where the event will be celebrated in each country.
It is speculated that apart from new webpages for users, the firm is expected to present a new camera.
As a speculation, we cannot but remember what we wrote in our exclusive note about the company's change of management.

..."Logically, the passing of the baton has been accompanied by brief laudatory speeches to the outgoing CEO and the incoming one.
Although there aren't any keywords, there was talk of ... "the multiple possibilities that open up with the variations that are being experimented with, as much by Hasselblad as the rest of the industry"..., and that... "given that owning a Hasselblad es the dream of both professionals and advanced amateurs all over the world, we intend to see that dream could become reality"...

Dr. Larry Hansen, are we talking about a "Volks-Hasselblad"?...

The launch of a new model of Hasselblad, apart from the announcement in Orlando a few months ago, the H4D, could be an important news, in as much that it seems to be about a more economical model compatible with current lenses and accessories, as it might refer to a new system.

[Photo of Chritian Poulsen in a giving a presentation with a rendering of a camera behind him]

In fact, back in March 2006, for the purpose of celebrating the centenery of Victor Hasselblad, this possibility was speculated upon and even briefly could see the image of a new camera concept.

We wrote then:

..."And for the next generation of Hasselblad cameras, the trend is to create a new integrated digital camera, maybe one that is less modular, and that utilises a new generation of lenses, with a smaller image circle, designed specifically for the 38mm x 46mm sensor which is considered the standard for digital medium format. In relation to this, by studying the utilization of new CMOS sensors, thanks to their fast reaction, permits doing away with expensive shutter mechanisms. Not withstanding, the new Hasselblad would not be ready for another 2 or 3 years, and according to Christian Poulsen, ... "it will not necessarily look like the camera that appears in the projection screen"...

In technical meetings with the firm following that encounter, the firm commented that - in the future - Hasselblad aspires to have a new system, free of mechanical shutters and with CMOS sensors.

Given the state of electronic development necessary for that, this could be too soon, but what appears to be clear is that this 10th of February, something big can be expected from Hasselblad.
Title: New Hasselblad camera. Next February 10
Post by: BernardLanguillier on January 27, 2010, 11:43:30 PM
Quote from: shutay
In technical meetings with the firm following that encounter, the firm commented that - in the future - Hasselblad aspires to have a new system, free of mechanical shutters and with CMOS sensors.

At least somebody has understood the importance of live view...

Cheers,
Bernard
Title: New Hasselblad camera. Next February 10
Post by: archivue on January 28, 2010, 01:14:55 PM
no noise, no shake... but IQ ?
Title: New Hasselblad camera. Next February 10
Post by: bradleygibson on January 28, 2010, 01:45:16 PM
Quote from: shutay
In technical meetings with the firm following that encounter, the firm commented that - in the future - Hasselblad aspires to have a new system, free of mechanical shutters and with CMOS sensors.

Music to my ears.  Er, eyes.  I will definitely take another look at medium format when Hasselblad (or anyone else) ships something like this.
Title: New Hasselblad camera. Next February 10
Post by: ixpressraf on January 28, 2010, 03:14:48 PM
It will simply be the H4d-40Mp successor for the H3dII-31Mp camera. Phase was first, Hasselblad has to follow. No surprises, no big deal.
Title: New Hasselblad camera. Next February 10
Post by: aaron on January 28, 2010, 03:17:26 PM
I thought the general belief is that the clock counting down to feb 1st relates to some kind of software/website or gallery rather than a new camera. The text on their site certainly does not indicate otherwise so why now is the possibility of a new camera system coming up again?
Title: New Hasselblad camera. Next February 10
Post by: hubell on January 28, 2010, 05:58:26 PM
Quote from: aaron
I thought the general belief is that the clock counting down to feb 1st relates to some kind of software/website or gallery rather than a new camera. The text on their site certainly does not indicate otherwise so why now is the possibility of a new camera system coming up again?

It did look that way. however, I received an email from Hasselblad USA this afternoon showing a photo of a newborn with the following text:

"First the H Camera changed the way Hasselblad saw the world.

Then the H2D changed the way the world saw Hasselblad.

Then the H3D changed the way we saw DSLRs.

Now the H4D is changing things again.

On February 10th, 2010, the evolution continues.

[Picture of Countdown Clock]


We're counting down!

Book your calendar now to join us in a worldwide celebration of an exciting edition to the Hasselblad family on February 10, 2010.

Specific times and places to be announced on www.hasselblad.com on February 1, 2010. Click below for more info."

This would not appear to be a hype about a Hasselblad/Flickr site. Could be interesting.


Title: New Hasselblad camera. Next February 10
Post by: archivue on January 28, 2010, 06:14:55 PM
H4D an another one ? (http://www.hasselblad.se/media/2081132/uk_h4d_datasheet_v3.pdf)
Title: New Hasselblad camera. Next February 10
Post by: Brady on January 28, 2010, 06:16:15 PM
Pretty sure there is two clocks.  one for the h4d and the other for this "gallery" thing or whatever it is......notice the first one is still there on the site at 4 days and counting.......my math tells me the 10th is more than 4 days away

Quote from: aaron
I thought the general belief is that the clock counting down to feb 1st relates to some kind of software/website or gallery rather than a new camera. The text on their site certainly does not indicate otherwise so why now is the possibility of a new camera system coming up again?
Title: New Hasselblad camera. Next February 10
Post by: Nick-T on January 28, 2010, 06:19:20 PM
Quote from: Brady
Pretty sure there is two clocks.  one for the h4d and the other for this "gallery" thing or whatever it is......notice the first one is still there on the site at 4 days and counting.......my math tells me the 10th is more than 4 days away
Just one clock counting down to the 1st of Feb when all will be revealed.

Nick-T
Title: New Hasselblad camera. Next February 10
Post by: Brady on January 28, 2010, 06:20:04 PM
There's another one in the email promo that says 17 days.

Quote from: Nick-T
Just one clock counting down to the 1st of Feb when all will be revealed.

Nick-T
Title: New Hasselblad camera. Next February 10
Post by: Nick-T on January 28, 2010, 06:24:59 PM
Quote from: Brady
There's another one in the email promo that says 17 days.

Sorry to be so vague...
There will be an announcement on the 1st about a thing on the 10th.

EDIT
I just realised I sound like that guy in "Analyze This" you know the "thing with the thing":

http://www.youtube.com/watch?v=GJOcvQpMu2A (http://www.youtube.com/watch?v=GJOcvQpMu2A)

Nick-T
Title: New Hasselblad camera. Next February 10
Post by: erick.boileau on January 29, 2010, 01:50:28 AM
an Hasselblad for the price of a Nikon D3X :-)
Title: New Hasselblad camera. Next February 10
Post by: aaron on January 29, 2010, 04:34:48 AM
So we have one clock counting down to tell us about the other clock thats counting down...

I am going to pick up some popcorn, this had better be something good.
Title: New Hasselblad camera. Next February 10
Post by: Rob C on January 29, 2010, 05:45:40 AM
Digital Xpan. To kill off Leica M9 and then, the big kill: the Leica MF model. Nothing beats monopoly

;-)

Rob C
Title: New Hasselblad camera. Next February 10
Post by: TMARK on January 29, 2010, 12:22:01 PM
Quote from: Rob C
Digital Xpan. To kill off Leica M9 and then, the big kill: the Leica MF model. Nothing beats monopoly

;-)

Rob C

I would like a digital XPan or a digital rangefinder from Blad.  Or anyone, really.
Title: New Hasselblad camera. Next February 10
Post by: jimgolden on January 29, 2010, 06:12:28 PM
digital MF rangefinder ala Bronica RF645/Fuji GA645 with cmos...killer
Title: New Hasselblad camera. Next February 10
Post by: aaron on January 29, 2010, 06:33:19 PM
Quote from: jimgolden
digital MF rangefinder ala Bronica RF645/Fuji GA645 with cmos...killer

Not sure if i would want a mfd rangefinder, with everyone crying out for real liveview to achieve precise focus I can imagine a rangefinder focusing system would be moving in the opposite direction.
Title: New Hasselblad camera. Next February 10
Post by: Professional on January 29, 2010, 06:43:44 PM
WOW, they really did a great job to kill your patience and see your curiosity.
Title: New Hasselblad camera. Next February 10
Post by: aaron on January 29, 2010, 07:21:52 PM
Quote from: Professional
WOW, they really did a great job to kill your patience and see your curiosity.

.....and build our expectations....
Title: New Hasselblad camera. Next February 10
Post by: EricWHiss on January 29, 2010, 08:06:56 PM
Leicarumors has something about Hasselblad making an S2 "Killer".   That would be interesting if true.
Leica Rumors (http://leicarumors.com/2010/01/28/hasselblad-to-release-a-leica-s2-competitor.aspx/)
Title: New Hasselblad camera. Next February 10
Post by: mtomalty on January 29, 2010, 11:13:18 PM


I believe it's going to be a camera jointly developed with Apple

The working name is slated to be the  iBlad

Mark

www.marktomalty.com
Title: New Hasselblad camera. Next February 10
Post by: Kumar on January 29, 2010, 11:23:45 PM
Quote from: mtomalty
I believe it's going to be a camera jointly developed with Apple

The working name is slated to be the  iBlad

Mark

www.marktomalty.com


Hey, you work for HP??
Title: New Hasselblad camera. Next February 10
Post by: vandevanterSH on January 29, 2010, 11:27:10 PM
Quote from: EricWHiss
Leicarumors has something about Hasselblad making an S2 "Killer".   That would be interesting if true.
Leica Rumors (http://leicarumors.com/2010/01/28/hasselblad-to-release-a-leica-s2-competitor.aspx/)
*********
This is from their web site...doesn't sound like new camera to me..

"Curiosity’s killing you, isn't it?

What if we were to tell you that our little surprise is something that can help you get famous?

What if we were to tell you that we can put your work in front of hundreds and hundreds of thousands of people, absolutely free of charge?

What if we were to tell you that you still have to wait until February 1st to find out the rest?

http://www.hasselblad.com/promotions/countdown.aspx (http://www.hasselblad.com/promotions/countdown.aspx)
Title: New Hasselblad camera. Next February 10
Post by: shutay on January 29, 2010, 11:50:37 PM
Quote from: vandevanterSH
*********
This is from their web site...doesn't sound like new camera to me..

"Curiosity’s killing you, isn't it?

What if we were to tell you that our little surprise is something that can help you get famous?

What if we were to tell you that we can put your work in front of hundreds and hundreds of thousands of people, absolutely free of charge?

What if we were to tell you that you still have to wait until February 1st to find out the rest?

http://www.hasselblad.com/promotions/countdown.aspx (http://www.hasselblad.com/promotions/countdown.aspx)

Just remember what Nick-T said:
Quote from: Nick-T
Sorry to be so vague...
There will be an announcement on the 1st about a thing on the 10th.
On Feb 1st, they will tell you all about the thing that will help you get famous, put your work in front of hundreds and hundreds of thousands of people, absolutely free of charge, etc., but also "There will be an announcement on the 1st about a thing on the 10th."

I bet Michael's post about this thing for his "What's New" page is almost ready to go up...
Whatever it is they're doing, I really hope Hasselblad doesn't "iPad" this new announcement and underwhelm everybody like Apple did.
Title: New Hasselblad camera. Next February 10
Post by: TMARK on January 30, 2010, 12:03:39 AM
Quote from: jimgolden
digital MF rangefinder ala Bronica RF645/Fuji GA645 with cmos...killer

YES PLEASE, with a RF and live view on the back, perhaps an EVF instead of a true RF, so a Mamiya 7 like package but with TTL.

I'm sold.

The more I think about it, the more interesting this could be.  Might be a real camera, meant for digital from Jump Street.  Maybe they price it like the H31, high but not retarded high like the S2.

Title: New Hasselblad camera. Next February 10
Post by: BobDavid on January 30, 2010, 09:06:10 AM
Quote from: TMARK
YES PLEASE, with a RF and live view on the back, perhaps an EVF instead of a true RF, so a Mamiya 7 like package but with TTL.

I'm sold.

The more I think about it, the more interesting this could be.  Might be a real camera, meant for digital from Jump Street.  Maybe they price it like the H31, high but not retarded high like the S2.

My hunch is that the new cam will have a CMOS sensor in a 645-like platform.
Title: New Hasselblad camera. Next February 10
Post by: erick.boileau on January 30, 2010, 10:31:56 AM
a compact MF FF camera  
Title: New Hasselblad camera. Next February 10
Post by: markowich on January 30, 2010, 12:43:38 PM
i hear it is a H4D 40, same sensor as P40+
hope to be wrong.
peter
Title: New Hasselblad camera. Next February 10
Post by: D!RK on January 30, 2010, 02:05:15 PM
To me this announcement doesn't sound like new hardware. Sounds more like a Flickr for Hasselblad owners.
Title: New Hasselblad camera. Next February 10
Post by: Professional on January 30, 2010, 02:18:28 PM
Quote from: D!RK
To me this announcement doesn't sound like new hardware. Sounds more like a Flickr for Hasselblad owners.

There are few flickr groups about Hasselblad, so what will be different, that it will be officially from Hasselblad? or maybe they will have a special website for Hasselbald owners only to post their shots?
Unfortunately, i have Hasselblad, but Flickr is blocked in my area.
Title: New Hasselblad camera. Next February 10
Post by: archivue on January 31, 2010, 04:06:02 AM
Quote from: Professional
There are few flickr groups about Hasselblad, so what will be different, that it will be officially from Hasselblad? or maybe they will have a special website for Hasselbald owners only to post their shots?
Unfortunately, i have Hasselblad, but Flickr is blocked in my area.



Maybe a prize comes with it !
Title: New Hasselblad camera. Next February 10
Post by: Barry Goyette on January 31, 2010, 10:45:37 AM
As long as we're speculating....I think its the 40 MP cropped sensor H3d-31 II replacement referred to earlier, but at a price point to compete with canon's upcoming MarkIV-1ds, and mamiya's low end offerings...possibly in a one piece format...Hasselblad really hasn't announced an H4d "entry Level"...they need one.

I do not expect a new format with a new lens system..(doesn't make sense to me).

Barry
Title: New Hasselblad camera. Next February 10
Post by: BJL on January 31, 2010, 04:22:55 PM
Quote from: markowich
i hear it is a H4D 40, same sensor as P40+
A new 40MP back with the H4D body is a safe if boring guess, given that Kodak has quietly added a 40MP, roughly 44x33mm sensor with the new 6 micron TrueSense pixels to its product list: http://www.kodak.com:80/global/plugins/acr...ductSummary.pdf (http://www.kodak.com:80/global/plugins/acrobat/en/business/ISS/productsummary/FullFrame/KAF-40000ProductSummary.pdf)
So, a H3DII-31 replacement?
Title: New Hasselblad camera. Next February 10
Post by: Nick-T on January 31, 2010, 04:25:38 PM
Quote from: BJL
That is a safe if boring guess, given that Kodak has quietly added a 40MP, roughly 44x33mm sensor with the new 6 micron TrueSense pixels to its product list: http://www.kodak.com:80/global/plugins/acr...ductSummary.pdf (http://www.kodak.com:80/global/plugins/acrobat/en/business/ISS/productsummary/FullFrame/KAF-40000ProductSummary.pdf)

The P40+ is a Dalsa no?

Nick-T
Title: New Hasselblad camera. Next February 10
Post by: gwhitf on January 31, 2010, 05:50:56 PM
Who knows if this is a camera at all? Maybe it's just a Flickr-type hype site. But I will admit, I was oddly excited by the thought of an S2 type body that used HC lenses like the 100mm; something that was fast on its feet, with smallish files, and quick shutter, and little slap, and great viewfinder. No matter the price. I'd pay any amount of money for something like that. Large finder; fast frame rate; light weight; maybe even CMOS instead of CCD; and a nice tight 3 inch LCD; and in unibody fixed, instead of separate back and body. The time has come for a leapfrog in approach to the camera design. Maybe Hasselblad is ready for the call; maybe Phocus is ready for the workflow; easy, effortless, and intuitive. I guess will we see soon. I'd dump all the Canons for a great truly portable solution.
Title: New Hasselblad camera. Next February 10
Post by: BJL on January 31, 2010, 06:14:25 PM
Quote from: Nick-T
The P40+ is a Dalsa no?

Nick-T
Yes, sorry, I mixed up two previous posts when I responded.
I am guessing that Hasellblad will stay with Kodak sensors except for using the 60MP Dalsa for which Kodak offers no counterpart.
Title: New Hasselblad camera. Next February 10
Post by: Nemo on January 31, 2010, 06:33:57 PM
Quote from: gwhitf
But I will admit, I was oddly excited by the thought of an S2 type body that used HC lenses like the 100mm; something that was fast on its feet, with smallish files, and quick shutter, and little slap, and great viewfinder.


Hasselblad has a problem with formats. They cannot present a system with a format different than 645 without a new set of lenses for that new format (crop factors are a pain in the ass). If Hasselblad presents a camera based on 645 format (viewfinder, mount, H lenses compatible) the total size of the camera will be large. If they present a new system based on a new MF format, the camera will be competitive against Leica, but also against Hasselblad H system. Hasselblad is tied to the 645 and 6x6 formats...
Title: New Hasselblad camera. Next February 10
Post by: aaron on January 31, 2010, 06:41:43 PM
Advert in UK mag PhotoPro, just out a couple of days ago

Hasselblad H4D-40  £12,995 + VAT

Worldwide launch on Feb 10th

Title: New Hasselblad camera. Next February 10
Post by: arashm on January 31, 2010, 07:00:50 PM
Quote from: aaron
Advert in UK mag PhotoPro, just out a couple of days ago

Hasselblad H4D-40  £12,995 + VAT

Worldwide launch on Feb 10th


well this is starting to sound exciting
Title: New Hasselblad camera. Next February 10
Post by: shutay on January 31, 2010, 07:39:59 PM
Wouldn't that make it very similar in price to the existing H3DII-31?
So... I guess we still won't have in-camera colour live view?
Title: New Hasselblad camera. Next February 10
Post by: pcunite on January 31, 2010, 08:08:26 PM
Quote from: shutay
Wouldn't that make it very similar in price to the existing H3DII-31?
So... I guess we still won't have in-camera colour live view?

Not until they move to CMOS...
Title: New Hasselblad camera. Next February 10
Post by: RobertJ on January 31, 2010, 09:44:51 PM
I won't be buying any MF products until they switch to CMOS and have REAL live-view on a high res LCD with 10x detail zoom.  Working like that on a view camera would be a dream.  No more sliding backs, yay.
Title: New Hasselblad camera. Next February 10
Post by: EricWHiss on February 01, 2010, 01:10:15 AM
Quote from: T-1000
I won't be buying any MF products until they switch to CMOS and have REAL live-view on a high res LCD with 10x detail zoom.  Working like that on a view camera would be a dream.  No more sliding backs, yay.

My understanding is that CCD's still produce a better image.   I want better image quality when I shoot in studio or can take my time.  When I can't,  my solution has been to use the 5D2 which I take when I need high ISO or a light weight solution.  I prefer my Rollei with digital back for the best quality.  I don't expect to be able to have just one camera that meets all my needs.
Title: New Hasselblad camera. Next February 10
Post by: aaron on February 01, 2010, 04:46:27 AM
Quote from: shutay
Wouldn't that make it very similar in price to the existing H3DII-31?
So... I guess we still won't have in-camera colour live view?

Robert White in UK has been selling the H3d-II31 for £9,995 +VAT for quite a while so the list price of the H4D-40 £12,995 +VAT certainly is not any breakthrough.  


( VAT is 'value added tax', a.k.a 'sales tax' which is 17.5%, to be added to purchase price unless your a tax register business)