Luminous Landscape Forum

Equipment & Techniques => Medium Format / Film / Digital Backs – and Large Sensor Photography => Topic started by: David Grover / Capture One on October 13, 2008, 09:16:21 am

Title: David Grover / Hasselblad A/s
Post by: David Grover / Capture One on October 13, 2008, 09:16:21 am
Dear Forum,

Please allow me to introduce myself.

My name is David Grover and I am working for Hasselblad A/S in Copenhagen.  I have been following this forum for quite sometime and decided it would be much more beneficial if I was able to participate formally and help to answer some of the Hasselblad technical based questions that come up from time to time.

My position is a technical one involved with our digital backs (CF and CFV range) and our digital cameras (H3D range), and of course our Raw developing software, Phocus.

I spend a lot of my time traveling (I am sure Thierry, Steve and Yair can sympathise!) so if my presence on the forum is not immediate on answering questions then this is why.  However I will do my best to step in when I can.

Perhaps, as a first post I would like to dispell one of the common myths around right now.

First Myth - "The H Cameras were / are made in Japan..."

Fuji had absolutely no involvement with the development of the H camera itself and actually joined the project two years after it started.  They are of course a valued and extremely important partner for us, but their involvement stretches to the optical construction and some design of the lenses, the film cassettes and the optical construction of the viewfinder.

Lens design is very much a partnership between the two companies and we have our own designer, Per, based at the factory in Göteborg.

The optical design of the viewfinder also comes from Sweden.

The Lens shutter is also designed and manufactured in Sweden and holds a number of patents.

The production of H cameras has always been in Göteborg on a dedicated production line.  The software in the H camera is 100% from Hasselblad.

The Fuji GX645 (A black Japan only version of the H1) was also made by Hasselblad and shipped to Japan.

Ill keep my first post relatively short and look forward to some productive discussions in the future!

Best Regards,





David Grover
Hasselblad A/S
Title: David Grover / Hasselblad A/s
Post by: Conner999 on October 13, 2008, 09:25:24 am
Welcome aboard
Title: David Grover / Hasselblad A/s
Post by: BJNY on October 13, 2008, 09:28:04 am
Quote from: David Grover / Hasselblad
The H Cameras were / are made in Japan...

The production of H cameras has always been in Göteborg on a dedicated production line.

Please clarify.  Are you saying the parts are made in Japan, then assembled in Göteborg?
Title: David Grover / Hasselblad A/s
Post by: stewarthemley on October 13, 2008, 09:34:25 am
Welcome David. It's great to see an official presence. I'm sure you expect the ride to get a little bumpy at times but most of us are here to learn and share.
Title: David Grover / Hasselblad A/s
Post by: gwhitf on October 13, 2008, 10:00:57 am
David,

Can you describe in simple terms how Hasselblad addressed the "mirror slap" issue in the H1? How was it solved? Is it solved?
Title: David Grover / Hasselblad A/s
Post by: j.miller on October 13, 2008, 10:02:42 am
David,
    Welcome. It is nice to see your participation in this forum. I will look forward to your posts and contributions.

Regards,

Jordan Miller

Quote from: David Grover / Hasselblad
Dear Forum,

Please allow me to introduce myself.

My name is David Grover and I am working for Hasselblad A/S in Copenhagen.  I have been following this forum for quite sometime and decided it would be much more beneficial if I was able to participate formally and help to answer some of the Hasselblad technical based questions that come up from time to time...

....Best Regards,

David Grover
Hasselblad A/S
Title: David Grover / Hasselblad A/s
Post by: bradleygibson on October 13, 2008, 10:13:17 am
Welcome, David!

-Brad
Title: David Grover / Hasselblad A/s
Post by: amsp on October 13, 2008, 10:15:46 am
Why oh why didn't Hassy make the camera black like Fuji? *sigh*


[attachment=8867:nrj1000_h600.jpg]

Title: David Grover / Hasselblad A/s
Post by: Dan Wells on October 13, 2008, 10:24:34 am
Welcome David - it is a wonderful resource that all of the major camera makers have semi-official presences here. I cannot imagine employees of Canon, Nikon, etc... showing up on a forum to help people with their products! We have Thierry from Sinar, Yair from Leaf, and have recently been joined by Steve from Phase One and David from Hasselblad. Thank you to the four of you for your efforts!

                                                 -Dan


Title: David Grover / Hasselblad A/s
Post by: Dustbak on October 13, 2008, 10:26:30 am
David,

Welcome. It is due time someone from Hasselblad joined this forum as well.
Title: David Grover / Hasselblad A/s
Post by: Dustbak on October 13, 2008, 10:27:26 am
Quote from: gwhitf
David,

Can you describe in simple terms how Hasselblad addressed the "mirror slap" issue in the H1? How was it solved? Is it solved?

I am not David but this has been addressed a while ago.

Not sure whether this option is also available in the H1 (I think it is but since I use H2's I cannot say for sure). You can vary the time between lifting the mirror and the actual exposure. I have set it pretty high (150ms I believe) after this I have had a whole lot less problems with the mirror slap. It was in a firmware update a while ago.

It still isn't as smooth as my Digiflex but it is at a point where the term 'mirror slap from hell' is a thing from the past.

Title: David Grover / Hasselblad A/s
Post by: thsinar on October 13, 2008, 10:32:47 am
hi David,

a warm welcome here, and looking forward to learn from you.

Best regards,
Thierry
Title: David Grover / Hasselblad A/s
Post by: David Grover / Capture One on October 13, 2008, 10:35:40 am
Quote from: BJNY
Please clarify.  Are you saying the parts are made in Japan, then assembled in Göteborg?

Actually No!  Sorry if I wasn't clear.

Fuji has no involvement with the body whatsoever.  Like any modern manufacturing company we source parts from a selection of suppliers.  I don't have any data to reflect if any of that is Japanese, but in todays global economy, who knows!  Our suppliers could be supplied by somebody else   .  In the case of the viewfinder, this is made in Japan, as stated earlier.  But the optical design is from Hasselblad, Sweden.

So, to clarify, the H body is made in Sweden, by Hasselblad.  Some parts 3rd party, but nothing related to Fuji.

Regards,



David Grover
Hasselblad A/S


Title: David Grover / Hasselblad A/s
Post by: David Grover / Capture One on October 13, 2008, 10:37:30 am
Quote from: Dustbak
I am not David but this has been addressed a while ago.

Not sure whether this option is also available in the H1 (I think it is but since I use H2's I cannot say for sure). You can vary the time between lifting the mirror and the actual exposure. I have set it pretty high (150ms I believe) after this I have had a whole lot less problems with the mirror slap. It was in a firmware update a while ago.

It still isn't as smooth as my Digiflex but it is at a point where the term 'mirror slap from hell' is a thing from the past.

Ray is 100% correct here.

Any owner can use this function (Its a custom function set in the camera menu) by updating to the latest firmware.

Owners of Imacon or Hasselblad products can do this via FlexColor or Phocus.


Best Regards,




David Grover
Hasselblad A/S
Title: David Grover / Hasselblad A/s
Post by: BJNY on October 13, 2008, 10:41:03 am
Quote from: David Grover / Hasselblad
Actually No!  Sorry if I wasn't clear.

Fuji has no involvement with the body whatsoever.  Like any modern manufacturing company we source parts from a selection of suppliers.  I don't have any data to reflect if any of that is Japanese, but in todays global economy, who knows!  Our suppliers could be supplied by somebody else   .  In the case of the viewfinder, this is made in Japan, as stated earlier.  But the optical design is from Hasselblad, Sweden.

So, to clarify, the H body is made in Sweden, by Hasselblad.  Some parts 3rd party, but nothing related to Fuji.

Regards,



David Grover
Hasselblad A/S

Thanks, David, and Welcome!
It matters not to me where the body is made, just that your original post said both Japan & Sweden.
Title: David Grover / Hasselblad A/s
Post by: David Grover / Capture One on October 13, 2008, 10:41:21 am
Many thanks to all for the warm welcome!

Best Regards,




David Grover
Hasselblad A/S

Title: David Grover / Hasselblad A/s
Post by: michael on October 13, 2008, 10:57:15 am
I'll add my welcome as well. It's very gratifying to now see representatives from all of the major medium format back and camera makers here.

I would also like to say that I stand corrected on the points which you've made about where and by whom H cameras and lenses are designed and made. My info was based on memory (faulty obviously) from when the H1 was introduced in New York and I attended the launch press event.

Michael
Title: David Grover / Hasselblad A/s
Post by: David Grover / Capture One on October 13, 2008, 11:03:15 am
Quote from: michael
I'll add my welcome as well. It's very gratifying to now see representatives from all of the major medium format back and camera makers here.

I would also like to say that I stand corrected on the points which you've made about where and by whom H cameras and lenses are designed and made. My info was based on memory (faulty obviously) from when the H1 was introduced in New York and I attended the launch press event.

Michael

No problem Michael!  Thanks for allowing the manufacturers a presence.
Title: David Grover / Hasselblad A/s
Post by: jecxz on October 13, 2008, 11:14:07 am
David, Welcome to this forum - glad you can participate. Thank you.

Kind regards,
Derek
Title: David Grover / Hasselblad A/s
Post by: jecxz on October 13, 2008, 11:17:25 am
Quote from: Dustbak
I am not David but this has been addressed a while ago.

Not sure whether this option is also available in the H1 (I think it is but since I use H2's I cannot say for sure). You can vary the time between lifting the mirror and the actual exposure. I have set it pretty high (150ms I believe) after this I have had a whole lot less problems with the mirror slap. It was in a firmware update a while ago.

It still isn't as smooth as my Digiflex but it is at a point where the term 'mirror slap from hell' is a thing from the past.
The mirror slap on the H3DII is nearly silent.
Title: David Grover / Hasselblad A/s
Post by: wolfnowl on October 13, 2008, 12:19:31 pm
Hi David:  One more voice to say welcome to the list!  I think having manufacturers' reps here is a great thing!

Mike.
Title: David Grover / Hasselblad A/s
Post by: Steve Hendrix on October 13, 2008, 12:21:37 pm
Quote from: wolfnowl
Hi David:  One more voice to say welcome to the list!  I think having manufacturers' reps here is a great thing!

Mike.

David:

Welcome to LL. As former participants at Rob Galbreath's forum can attest, Michael runs a pretty open house here and allowing input from multiple sources is a positive development.

Steve Hendrix
Phase One
Title: David Grover / Hasselblad A/s
Post by: Steve Hendrix on October 13, 2008, 12:24:08 pm
Quote from: jecxz
The mirror slap on the H3DII is nearly silent.


Hmmmm.

I would have to say this is a relative description as hearing ability certainly varies from individual to individual.  

Steve Hendrix
Phase One
Title: David Grover / Hasselblad A/s
Post by: jecxz on October 13, 2008, 12:40:00 pm
Quote from: Steve Hendrix/Phase One
Hmmmm.

I would have to say this is a relative description as hearing ability certainly varies from individual to individual.  

Steve Hendrix
Phase One
Hence the use of the word "nearly" and when one posts something others should consider that it is from the author's perspective. We both would agree it is MUCH quieter than the H2 or H1.

Good to have you back Steve! Be well.

Kind regards,
Derek
Title: David Grover / Hasselblad A/s
Post by: gwhitf on October 13, 2008, 01:31:29 pm
Quote from: jecxz
The mirror slap on the H3DII is nearly silent.

My question is more about the experiential nature of the new shutter delay; not the audio sound that it makes. I'm not sure I can visualize the number quoted here. Surely it's not anything like the delay on a bad point-and-shoot, where you can clearly feel a delay between when you press the shutter release and when the shutter actually fires?

I've never understood this shutter delay solution -- to me, it's not about delaying the shutter, it would seem to be somehow REDUCING the physical shake.

I can remember testing my old H1 with Phase back, and even on the tripod, (a damn good tripod), I was seeing soft vibration images even at 1/60th and 1/125th, when shooting portaits with available light. You could clearly see the double-image, motion-image in the eyelashes. To me, that camera was destined to be either mirror-lockup, or a strobe-only camera.

When I would shoot with it, even on my large tripod with giant RRS head, you could feel the camera "lunge" in your hand when you shot it.
Title: David Grover / Hasselblad A/s
Post by: Sean Reginald Knight on October 13, 2008, 02:34:52 pm
Hej David,

Hur ar du?

A word to wise: stick strictly with answering technical questions  

Please let the powers-that-be at Hasselblad know that it would be absolutely gob-smackingly great to see the next iteration of the H3 in BLACK or CHARCOAL GRAY or any shade of black that is better looking than the current naff silver.

I have this nagging existential conundrum about the H3D: do you consider it  a "completely closed" or an "integrated" system?  

Seriously, it is good to see Hasselblad's presence.  I hope that you will set the tenor by which others will follow like how not to over-promise and then under-deliver.

Good luck, Dave.
Title: David Grover / Hasselblad A/s
Post by: Nick-T on October 13, 2008, 03:34:34 pm
Quote from: gwhitf
My question is more about the experiential nature of the new shutter delay; not the audio sound that it makes. I'm not sure I can visualize the number quoted here. Surely it's not anything like the delay on a bad point-and-shoot, where you can clearly feel a delay between when you press the shutter release and when the shutter actually fires?

I've never understood this shutter delay solution -- to me, it's not about delaying the shutter, it would seem to be somehow REDUCING the physical shake.

I can remember testing my old H1 with Phase back, and even on the tripod, (a damn good tripod), I was seeing soft vibration images even at 1/60th and 1/125th, when shooting portaits with available light. You could clearly see the double-image, motion-image in the eyelashes. To me, that camera was destined to be either mirror-lockup, or a strobe-only camera.

When I would shoot with it, even on my large tripod with giant RRS head, you could feel the camera "lunge" in your hand when you shot it.

Dear Mr gwthitf
The Nick-T patented mirror delay does actually do wonders in reducing vibration from the mirror, at 50ms the effect is quite pronounced. I can only suggest you get your hands on one and try it out.

Nick-T
Title: David Grover / Hasselblad A/s
Post by: Nick-T on October 13, 2008, 03:36:27 pm
Oh and welcome Mr Grover (wasn't there a MUPPET called Grover?).
Great to see Hasselblad here, it will make it easier when people insist on telling me that the HTS simply cannot focus at infinity and so on.

Nick-T
Title: David Grover / Hasselblad A/s
Post by: gwhitf on October 13, 2008, 03:44:54 pm
Quote from: Nick-T
Dear Mr gwthitf
The Nick-T patented mirror delay does actually do wonders in reducing vibration from the mirror, at 50ms the effect is quite pronounced. I can only suggest you get your hands on one and try it out.

That Mitchell guy equated having these company reps coming here to the School Principal.

I would equate it more like when your (ex)wife goes out on a drinking binge, and she's comes home after about four days (and nights), and all that pent-up anger and frustration gets a physical entity for it to be pointed at.

1. Where you been?
2. Who with?
3. What's the deal with the WIFI?
4. What's the deal with the mirror flopping around like a largemouth bass?
5. Why you only answering selective questions?

Still, I guess, in the end, it's better to have them (her) in the house, than out on the town, ruining their reputation even more than the current state.
Title: David Grover / Hasselblad A/s
Post by: clawery on October 13, 2008, 03:46:59 pm
David,

Welcome to the LL forum!  I'm glad to see more of a manufacturer presence here.  It will help keep
all of us better informed.

Chris Lawery
Sales Manager
chris@captureintegration.com
Capture Integration, Phase One Dealer of the Year (http://www.captureintegration.com)

877-217-9870 | National
404-234-5195 | Cell  
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Title: David Grover / Hasselblad A/s
Post by: Toto on October 13, 2008, 04:36:20 pm
Welcome to you and welcome to me also (I'm new here)  

My question : when Phocus for Windows will be released ?

Thanks

Jérôme
Title: David Grover / Hasselblad A/s
Post by: David Grover / Capture One on October 13, 2008, 04:59:11 pm
Quote from: Sean Reginald Knight
Hej David,

Hur ar du?

A word to wise: stick strictly with answering technical questions  

Please let the powers-that-be at Hasselblad know that it would be absolutely gob-smackingly great to see the next iteration of the H3 in BLACK or CHARCOAL GRAY or any shade of black that is better looking than the current naff silver.

I have this nagging existential conundrum about the H3D: do you consider it  a "completely closed" or an "integrated" system?  

Seriously, it is good to see Hasselblad's presence.  I hope that you will set the tenor by which others will follow like how not to over-promise and then under-deliver.

Good luck, Dave.

Hej Sean,

Very well thankyou!

I will certainly try and stay on the technical side.  Thanks for the tip.  

The colour is not something we hear much about anymore.  Maybe I should start a poll... second thoughts - maybe I won't!

I consider the H3D to be an integrated system, delivering benefits that would be extremely hard to achieve from a multitude of suppliers.  I don't ask you to agree with me, instead I would suggest you handle an H3D in conjunction with Phocus and draw your own conclusions....  I also realise your comment was a little tongue in cheek.    

Last point noted and many thanks.

David

Title: David Grover / Hasselblad A/s
Post by: David Grover / Capture One on October 13, 2008, 05:03:54 pm
Quote from: Toto
Welcome to you and welcome to me also (I'm new here)  

My question : when Phocus for Windows will be released ?

Thanks

Jérôme

Hi Jérôme and welcome to you too,

We released a beta version of Phocus (for Windows) to our dealers five days ago.  This will enable them to test it further (than our normal band of alpha and beta testers) and report their findings.  Based on these results will have an effect on the actual release date.  There are so may incarnations of Windows platforms it is a little harder to predict compared to the Apple platform.

Phocus 1.1 for Mac should be out very shortly.

Best,


David
Title: David Grover / Hasselblad A/s
Post by: David Grover / Capture One on October 13, 2008, 05:12:57 pm
Quote from: Nick-T
Oh and welcome Mr Grover (wasn't there a MUPPET called Grover?).
Great to see Hasselblad here, it will make it easier when people insist on telling me that the HTS simply cannot focus at infinity and so on.

Nick-T

Thanks Nick.  I think you saw for yourself that the HTS does indeed focus on infinity.

As for muppets - I wouldn't know.  
Title: David Grover / Hasselblad A/s
Post by: BrianSmith on October 13, 2008, 05:13:52 pm
Quote from: David Grover / Hasselblad
The Fuji GX645 (A black Japan only version of the H1) was also made by Hasselblad and shipped to Japan.

Since Hasselblad is able to make a H that looks cool, why the hell do you only ship those just to Fuji.

It's like letting you maid drive your Ferrari while you drive the minivan.

Black looks cool.

Gray looks like the remote for my TV.

Can you please ask Christian to make better use of his black plastic?
Title: David Grover / Hasselblad A/s
Post by: BrianSmith on October 13, 2008, 05:23:35 pm
Quote from: David Grover / Hasselblad
As for muppets - I wouldn't know.  


You gotta admit, there is QUITE a resemblance...

(http://www.fromourheart.com/Store/images/Sesame_Street/Grover_14.5_lg.jpg)

Title: David Grover / Hasselblad A/s
Post by: David Grover / Capture One on October 13, 2008, 05:34:48 pm
Quote from: BrianSmith
Since Hasselblad is able to make a H that looks cool, why the hell do you only ship those just to Fuji.

It's like letting you maid drive your Ferrari while you drive the minivan.

Black looks cool.

Gray looks like the remote for my TV.

Can you please ask Christian to make better use of his black plastic?

Powder coated steel, please!

I promise to pass on the request.
Title: David Grover / Hasselblad A/s
Post by: David Grover / Capture One on October 13, 2008, 05:35:35 pm
Quote from: BrianSmith
You gotta admit, there is QUITE a resemblance...

Title: David Grover / Hasselblad A/s
Post by: BrianSmith on October 13, 2008, 06:19:05 pm
Quote from: David Grover / Hasselblad
Powder coated steel, please!

I promise to pass on the request.

Powder coated steel would be awesome!

However my H is plastico - or at least the part on the grip that broke is...

You'll win a lot of friends around here the day you announce:

"Black is Back"

Title: David Grover / Hasselblad A/s
Post by: MarkKay on October 14, 2008, 01:12:58 am

David.. I am glad you are here too....

Quote from: BrianSmith
Powder coated steel would be awesome!

However my H is plastico - or at least the part on the grip that broke is...

You'll win a lot of friends around here the day you announce:

"Black is Back"
Title: David Grover / Hasselblad A/s
Post by: PeterA on October 14, 2008, 01:16:45 am
Welcome David,

a long time lurker here but long time user of Haselblad ..
Melbourne says glad you have joined in.

Pete
Title: David Grover / Hasselblad A/s
Post by: Sean Reginald Knight on October 14, 2008, 01:17:36 am
Hej again Dave,

Good to see that you have a healthy sense of humour and able to take as good [sic] as you give  

While we're on a wish-list of things for the next H3, let me add this:

1) Make it BLACK
2) Focal-plane shutter
3) Increased leaf shutter speeds.

Tack, Dave.

Hej do,

SRK.
Title: David Grover / Hasselblad A/s
Post by: gss on October 14, 2008, 01:38:32 am
Hi David, welcome.  I have a couple of quick "easy" questions.

1) With regards to the V system, do you have plans to develop new backs for it, or do you consider it a dead end?

2) Are there any plans to develop a back which will work on a 205 FCC without cables, with FE lenses, and which will have greater than 16MP?

3) When do you plan to talk about your new 60MP back?  Most specifically, will it have any type of pixel binning?

4) Since the 60MP back will be almost full frame 645, with a viewfinder which could be full frame 645, will you allow us once again to put a film back on the camera?  If not, why?

I understand you may not be able to answer all of these, but Hasselblad did promise to detail their plans at Photokina, yet I didn't see much real meat.
Title: David Grover / Hasselblad A/s
Post by: AlexLF on October 14, 2008, 07:47:50 am
Quote from: David Grover / Hasselblad
Dear Forum,

Please allow me to introduce myself.

My name is David Grover and I am working for Hasselblad A/S in Copenhagen.  I have been following this forum for quite sometime and decided it would be much more beneficial if I was able to participate formally and help to answer some of the Hasselblad technical based questions that come up from time to time.

....


Best Regards,


David Grover
Hasselblad A/S

Hello, David!

It's been some time too I read this forum and I personally appreciate your presence here!

As a 15 years amateur photographer I'm really considering H3DII-50 as an upgrade from large format. Especially after the price drop on the 39 MPx camera + back. I assume that the H3DII-50 will be just near 15% more expensive that 39 version (which is still much cheaper than P45+, at least here, in Moscow, Russia). But can you tell us the prices for 50 (camera + back + lens) ?

Another question - is it possible to use just 50 MPx back on Linhof cameras (like recently announced Linhof Techo)?

Thank you.
Alex
Title: David Grover / Hasselblad A/s
Post by: jecxz on October 14, 2008, 08:01:14 am
Quote from: EPd
I would like to know what the exact mandate is that is given to you by Hasselblad and how you are supposed to deal with "difficult" questions. This kind of disclosure would help us all to correctly interpret possible fuzzy talk. And just to get everything clear in one thread I would like to invite Thierry, Yair, Steve and any other formal representatives here to tell us what freedom they have to answer in full earnest. (Possibly the "rules" that each have to stick to may be different from one company to another, defeating the "equality of arms" principle.)

EPd,

Just ask the questions you want, you'll know by the answers. I doubt there is a documented "mandate" - just look at the I'm Back thread by Steve, you'll realize he could not be prepared for every question.

I think we can all appreciate the steps by Hasselblad (better late than never), PhaseOne, Thierry and Yair (I don't know them, sorry, but they have been here quite a while) and view them for what they are: a friendlier, softer, kinder and gentler side.

Kind regards,
Derek
Title: David Grover / Hasselblad A/s
Post by: thsinar on October 14, 2008, 08:03:57 am
hi EPd,

I would have answered without you asking, but since you do, here my position:

I refer to my very first presentation post, when I joined the LL forum, in december 2006, here:

http://luminous-landscape.com/forum/index....&hl=thsinar (http://luminous-landscape.com/forum/index.php?showtopic=13504&hl=thsinar)

Among others, I said following:

"You will therefore "see" me from now on, intervening or posting whenever I feel it necessary, or when specifically asked a question, under the user name "thsinar", although not officially appointed by and in the name or on behalf of Sinar AG, but as an individual and with the knowledge and agreement of my management".

I wish to repeat here that this is still the case: nobody at Sinar is asking me to do this. I guess that in the meantime more or less everybody at Sinar is aware of my presence on the forums, but am not even sure about it. I have been given no orders or limits, as per now, nor was I ever briefed or "called-in" for any of my post or answers. I was the same way never forbidden to speak about certain issues. Would it be so, I am not certain if I would continue to intervene here and elsewhere. I am motivated by the product and the passion of photography, thus doing this with fun "in my free-time". I can therefore only be grateful for the "liberty" given to me and for the trust coming from Sinar.

I guess my mandate is therefore very clear: I have NO mandate from Sinar or whatsoever.

This being said and clarified, it is obvious that I know myself where are my "limits": I am able to "censor" or control myself, and I have some very few but strict rules which I follow.

I won't for sure tell that Sinar is "crap", but I again refer to all of my past posts and words to check on the veracity and accuracy of my interventions and ask to be judged from this. I won't for sure speak about all and anything before checking my facts or trying to find the right response, nor will I ever disclose sensitive information (this being said, I do not have all sensitive information) or break a specific NDA (some here having contacted me via PM and having tried to find out more from me could easily confirm this).

The answer to the second question is therefore clear as well: I have the full freedom of my speech BUT with my own limits.

I hope this helps clarify, if it was not yet clear, and I guess everybody can understand this easily.

Best regards,
Thierry

Quote from: EPd
Hi David,

A welcome from me too. It is nice to see that there are some representatives now with direct links to MF(DB) manufacturers. Still, I have a bit of a problem with it too, since these representatives not only will give neutral information, but also try to defend and promote their employers/brands.

I would like to know what the exact mandate is that is given to you by Hasselblad and how you are supposed to deal with "difficult" questions. This kind of disclosure would help us all to correctly interpret possible fuzzy talk. And just to get everything clear in one thread I would like to invite Thierry, Yair, Steve and any other formal representatives here to tell us what freedom they have to answer in full earnest. (Possibly the "rules" that each have to stick to may be different from one company to another, defeating the "equality of arms" principle.)

For those who now wonder about me: I am not committed to any company and I only represent myself and my personal opinion here. I am not bound to any non-disclosure agreements for the subjects I talk about here. My point of view is that of a photographer who earns his income with his imaging works.
Title: David Grover / Hasselblad A/s
Post by: Khun_K on October 14, 2008, 08:23:21 am
Quote from: David Grover / Hasselblad
Dear Forum,

Please allow me to introduce myself.

My name is David Grover and I am working for Hasselblad A/S in Copenhagen.  I have been following this forum for quite sometime and decided it would be much more beneficial if I was able to participate formally and help to answer some of the Hasselblad technical based questions that come up from time to time.

My position is a technical one involved with our digital backs (CF and CFV range) and our digital cameras (H3D range), and of course our Raw developing software, Phocus.

I spend a lot of my time traveling (I am sure Thierry, Steve and Yair can sympathise!) so if my presence on the forum is not immediate on answering questions then this is why.  However I will do my best to step in when I can.

Perhaps, as a first post I would like to dispell one of the common myths around right now.

First Myth - "The H Cameras were / are made in Japan..."

Fuji had absolutely no involvement with the development of the H camera itself and actually joined the project two years after it started.  They are of course a valued and extremely important partner for us, but their involvement stretches to the optical construction and some design of the lenses, the film cassettes and the optical construction of the viewfinder.

Lens design is very much a partnership between the two companies and we have our own designer, Per, based at the factory in Göteborg.

The optical design of the viewfinder also comes from Sweden.

The Lens shutter is also designed and manufactured in Sweden and holds a number of patents.

The production of H cameras has always been in Göteborg on a dedicated production line.  The software in the H camera is 100% from Hasselblad.

The Fuji GX645 (A black Japan only version of the H1) was also made by Hasselblad and shipped to Japan.

Ill keep my first post relatively short and look forward to some productive discussions in the future!

Best Regards,





David Grover
Hasselblad A/S

Welcome.  I am past 205FCC user and now also use H3D39, among other system/back, my question will be if there will be any solution to put FE lenses on H body?
Title: David Grover / Hasselblad A/s
Post by: O.Ricter on October 14, 2008, 08:26:56 am
Quote from: AlexLF
Hello, David!

It's been some time too I read this forum and I personally appreciate your presence here!

As a 15 years amateur photographer I'm really considering H3DII-50 as an upgrade from large format. Especially after the price drop on the 39 MPx camera + back. I assume that the H3DII-50 will be just near 15% more expensive that 39 version (which is still much cheaper than P45+, at least here, in Moscow, Russia). But can you tell us the prices for 50 (camera + back + lens) ?

Another question - is it possible to use just 50 MPx back on Linhof cameras (like recently announced Linhof Techo)?

Thank you.
Alex

The price on H3D-II 50 is 17,995 EUR (including body, WF and back). Hasselblad HC/HCD lenses cost between 1,650 EUR and 4,995 EUR.
Yes, you can use the 50 MPx back on Linhof camera - no problem!

Best regards,

O.R.
Title: David Grover / Hasselblad A/s
Post by: David Grover / Capture One on October 14, 2008, 08:29:54 am
Quote from: PeterA
Welcome David,

a long time lurker here but long time user of Haselblad ..
Melbourne says glad you have joined in.

Pete

Hi Peter,

I hope you will join us at our Australian Roadshow in November.  I think I should be in Melbourne on the 13th.. will have to double check though on date and venue!

David
Title: David Grover / Hasselblad A/s
Post by: hobbsr on October 14, 2008, 08:35:11 am
Hi David,

let me add my warm welcome, also let me know when you are in town so we can have a coffee!

Look forward to your participation online.

Regards

Rodney
Title: David Grover / Hasselblad A/s
Post by: David Grover / Capture One on October 14, 2008, 08:37:01 am
Quote from: Sean Reginald Knight
Hej again Dave,

Good to see that you have a healthy sense of humour and able to take as good [sic] as you give  

While we're on a wish-list of things for the next H3, let me add this:

1) Make it BLACK
2) Focal-plane shutter
3) Increased leaf shutter speeds.

Tack, Dave.

Hej do,

SRK.

1)  There is no black paint in Sweden.  This is the issue.  ;-)

2)  Is the reason you would like this purely for shutter speeds?  Any other reason?  Out of interest are you aware of how uneven the light illumination can be across a medium format focal plane shutter?  I have some images to show this - just need to find them!

3)  Actually not as easy as we might think.  Going from 1/800s to 1/1000s is actually quite a big jump due to the speed the blades are traveling.  Also the resonant frequency of this blade speed becomes an issue as well.   Actually based on the ISO standard of a +/- 0.4EV exposure error we are actually extremely close to this speed.  However as we have designed our shutter with a less than +/- 0.3 (nearer to +/- 0.2EV) exposure error then it would not be fair to move the goal posts for the 1/1000s speed.

Power is not an issue as the shutter draws no current in the open or closed position.  It is a brilliant design for those geeks who are interested.

David
Title: David Grover / Hasselblad A/s
Post by: David Grover / Capture One on October 14, 2008, 08:43:35 am
Quote from: gss
Hi David, welcome.  I have a couple of quick "easy" questions.

1) With regards to the V system, do you have plans to develop new backs for it, or do you consider it a dead end?

2) Are there any plans to develop a back which will work on a 205 FCC without cables, with FE lenses, and which will have greater than 16MP?

3) When do you plan to talk about your new 60MP back?  Most specifically, will it have any type of pixel binning?

4) Since the 60MP back will be almost full frame 645, with a viewfinder which could be full frame 645, will you allow us once again to put a film back on the camera?  If not, why?

I understand you may not be able to answer all of these, but Hasselblad did promise to detail their plans at Photokina, yet I didn't see much real meat.

Hi gss,

1)  The V system is still in production so of course still a viable business for us.  We still manufacture our CF range of digital backs which have always been compatible with the V system.  So if you want a 39MP for your V system, then we can supply it.

2)  I don't foresee this as a possibility due to the lack of enquiries for a product like this.  The majority of our sales are now H3D and increasing, so I think for any business this is where the R&D will go.

3)  We are putting details together right now regarding the 60MP.  Ill post some this week when it is more complete!

4)  I will check!
Title: David Grover / Hasselblad A/s
Post by: David Grover / Capture One on October 14, 2008, 08:48:12 am
Quote from: EPd
Hi David,

A welcome from me too. It is nice to see that there are some representatives now with direct links to MF(DB) manufacturers. Still, I have a bit of a problem with it too, since these representatives not only will give neutral information, but also try to defend and promote their employers/brands.

I would like to know what the exact mandate is that is given to you by Hasselblad and how you are supposed to deal with "difficult" questions. This kind of disclosure would help us all to correctly interpret possible fuzzy talk. And just to get everything clear in one thread I would like to invite Thierry, Yair, Steve and any other formal representatives here to tell us what freedom they have to answer in full earnest. (Possibly the "rules" that each have to stick to may be different from one company to another, defeating the "equality of arms" principle.)

For those who now wonder about me: I am not committed to any company and I only represent myself and my personal opinion here. I am not bound to any non-disclosure agreements for the subjects I talk about here. My point of view is that of a photographer who earns his income with his imaging works.

Hi Epd,

I will of course try and defend my brand but I have no desire to 'go after' the competition.  We all make good products in our own right.  What I want to achieve is that people have the right information.

A mandate I don't have.  I asked if I could join and nobody had an issue so here I am.  Simple as that.  Personally I would prefer not to get involved in pricing as I am not up to speed on this in general, plus I am not in sales so not aware of current promotions from our various dealers around the world.  Here I could easily give out the wrong information.  I hope that makes sense.  If there are pricing enquiries then we can easily find you a dealer.

David
Title: David Grover / Hasselblad A/s
Post by: gwhitf on October 14, 2008, 08:53:42 am
Quote from: David Grover / Hasselblad
2)  I don't foresee this as a possibility due to the lack of enquiries for a product like this.  The majority of our sales are now H3D and increasing, so I think for any business this is where the R&D will go.

Mr Grover,

Why does there seem to be such a gap in suitability for digital backs, between the 500 series and 200 series? If the V series can be adapted, what is the hurdle to also equipping the 200 series as well? With a light meter built in and a focal plane shutter, the 203 and 205 were the finest cameras ever made. I'm not lubing you up; I'm simply speaking the truth. What is the issue with the 200 series?

Thanks.
Title: David Grover / Hasselblad A/s
Post by: David Grover / Capture One on October 14, 2008, 08:54:18 am
Quote from: AlexLF
Hello, David!

It's been some time too I read this forum and I personally appreciate your presence here!

As a 15 years amateur photographer I'm really considering H3DII-50 as an upgrade from large format. Especially after the price drop on the 39 MPx camera + back. I assume that the H3DII-50 will be just near 15% more expensive that 39 version (which is still much cheaper than P45+, at least here, in Moscow, Russia). But can you tell us the prices for 50 (camera + back + lens) ?

Another question - is it possible to use just 50 MPx back on Linhof cameras (like recently announced Linhof Techo)?

Thank you.
Alex

Hi Alex,

Thanks for your appreciation!

I am not sure of the local price in Russia so best to talk to one of our dealers.  You can see them on our Partner Locator...

http://www.hasselblad.com/about-hasselblad...ica/russia.aspx (http://www.hasselblad.com/about-hasselblad/partner-locator/europe--africa/russia.aspx)

Yes, you can use a 50MP on a Linhof.  As long as the Linhof has the ability to accept the H type interface then it will work.  It says in their literature that all current digital backs will work, so I assume yes.  But probably best to check with Linhof themselves.

David


Title: David Grover / Hasselblad A/s
Post by: pprachun on October 14, 2008, 08:54:30 am
Quote from: David Grover / Hasselblad
Powder coated steel, please!

I promise to pass on the request.

I miss my old 503 YELLOW Hassy; if we're going colors with my H3D-II39 -- I want, no I NEED yellow!  
Title: David Grover / Hasselblad A/s
Post by: David Grover / Capture One on October 14, 2008, 08:56:08 am
Quote from: Khun_K
Welcome.  I am past 205FCC user and now also use H3D39, among other system/back, my question will be if there will be any solution to put FE lenses on H body?

I am afraid this would require the H body to have a focal plane shutter, which it does not have.  It has an 'Auxiliary' shutter but this is not designed for exposure.

David


Title: David Grover / Hasselblad A/s
Post by: David Grover / Capture One on October 14, 2008, 08:56:57 am
Quote from: hobbsr
Hi David,

let me add my warm welcome, also let me know when you are in town so we can have a coffee!

Look forward to your participation online.

Regards

Rodney

Thanks Rodney.  Ill see you in a few weeks no doubt!

David
Title: David Grover / Hasselblad A/s
Post by: BernardLanguillier on October 14, 2008, 08:57:04 am
Quote from: BrianSmith
You'll win a lot of friends around here the day you announce:

"Black is Back"

Until then you'll have to make do with http://www.deezer.com/#music/album/103426 (http://www.deezer.com/#music/album/103426)

Cheers,
Bernard
Title: David Grover / Hasselblad A/s
Post by: David Grover / Capture One on October 14, 2008, 09:15:06 am
Quote from: gwhitf
Mr Grover,

Why does there seem to be such a gap in suitability for digital backs, between the 500 series and 200 series? If the V series can be adapted, what is the hurdle to also equipping the 200 series as well? With a light meter built in and a focal plane shutter, the 203 and 205 were the finest cameras ever made. I'm not lubing you up; I'm simply speaking the truth. What is the issue with the 200 series?

Thanks.

It is an issue of synchronizing the CCD with the focal plane shutter exposure.  Essentially the digital back does not know the correct time to flush the CCD.  The flash sync output is no good as it gives the first signal when the shutter curtain has fully passed over the image plane.  On higher shutter speeds the second curtain will be already traveling across the CCD.  Therefore you will end up with some image cut off... Like you would experience in using the wrong flash sync speed.

On our CFV back (16MP back) there is an additional release arm sensor (the small blade that pops out of the body on capture) which goes someway to give the right timing to the digital back.  Additionally we can then modify one of the electrical contacts on the 200 body to give more timing information to the CFV.  This will work just fine with all lenses at all speeds.  By making this modification though you will lose automatic sending of the ISO from the film back (should you use one) to the light meter.

Our CF back (22MP and 39MP) does not have the release arm sensor, therefore making synchronisation impossible.

We can modify 200 bodies in this way in Sweden.  However, you can say it is not a popular upgrade making redesigning the CF back not a commercial proposition.

Hopefully that makes sense and I have avoided the 'lubing up'.  ;-)

David



Title: David Grover / Hasselblad A/s
Post by: gwhitf on October 14, 2008, 09:46:15 am
Quote from: David Grover / Hasselblad
By making this modification though you will lose automatic sending of the ISO from the film back (should you use one) to the light meter.

David,

Thank you for the very thorough answer, even though that was not the answer I was looking for.

I'm plenty willing to not have the ASA send; if I don't know what ASA I'm shooting at, I've got a lot more larger problems...

I would respectfully suggest that Hasselblad (and other companies) not forget about the THOUSANDS of still-operable film bodies and lenses, that are presently sitting on a dusty shelf somewhere,ie Fuji 680; Hasselblad V, Hasselblad 200; Mamiya RZ. I know your business schools teach you to sell only NEW equipment, but in the big picture, wouldn't it be better for the Hasselblad brand to have guys walking around shooting 200 and 500 series Hasselblads with workable digital backs, rather than simply throwing in the towel and migrating to Canon or Nikon? I know your quick answer would be that they're migrating to H system, but if you think that's the case, you ought to check your numbers. It might say H on the (grey) body, but that's about the only similarity.

Keep Hope Alive. Assign someone to design for vintage bodies. There are thousands of guys out there who'll never write the check for a complete new H system, but they WOULD buy a back, (even an expensive back), if they knew that all their (paid for) bodies and existing lenses would work on it.

Just a thought. Thanks for the thorough answer. Very refreshing.
Title: David Grover / Hasselblad A/s
Post by: David Grover / Capture One on October 14, 2008, 10:11:45 am
Quote from: gwhitf
David,

Thank you for the very thorough answer, even though that was not the answer I was looking for.

I'm plenty willing to not have the ASA send; if I don't know what ASA I'm shooting at, I've got a lot more larger problems...

I would respectfully suggest that Hasselblad (and other companies) not forget about the THOUSANDS of still-operable film bodies and lenses, that are presently sitting on a dusty shelf somewhere,ie Fuji 680; Hasselblad V, Hasselblad 200; Mamiya RZ. I know your business schools teach you to sell only NEW equipment, but in the big picture, wouldn't it be better for the Hasselblad brand to have guys walking around shooting 200 and 500 series Hasselblads with workable digital backs, rather than simply throwing in the towel and migrating to Canon or Nikon? I know your quick answer would be that they're migrating to H system, but if you think that's the case, you ought to check your numbers. It might say H on the (grey) body, but that's about the only similarity.

Keep Hope Alive. Assign someone to design for vintage bodies. There are thousands of guys out there who'll never write the check for a complete new H system, but they WOULD buy a back, (even an expensive back), if they knew that all their (paid for) bodies and existing lenses would work on it.

Just a thought. Thanks for the thorough answer. Very refreshing.


Ummm we haven't!  The CF back works on all the camera's you mention, bar the 200 series for reasons already discussed.  The CF back is based on an adapter system meaning that you can use the same CF back on a variety of bodies just by changing the adapter.  This is a procedure done by the customer and takes a couple of minutes.

Take a look here...

http://www.hasselblad.com/products/backs/cf-and-cf-ms.aspx (http://www.hasselblad.com/products/backs/cf-and-cf-ms.aspx)

(Cameras supported are - Hasselblad H system and V system, Rollei 600X and AF, Contax 645AF, Mamiya 645 Pro, 645 AFD, RB
and RZ67, Fuji GX680I/II/II. All view cameras via Hasselblad adapter. Horseman DigiFlex II)

So, I will be pleased to take your order.  

David
Title: David Grover / Hasselblad A/s
Post by: Dustbak on October 14, 2008, 10:58:54 am
Euh... mine has been placed over 6 weeks ago

While you are talking CF backs. Are there any developments planned for it to go (almost) full 645 60MP or 50MP?  I already have 2 so I probably will not add very soon but it would be a nice signal to know Hasselblad is really continuing development for the CF platform.

Several things do pop in my mind I would like to have improved on my CF backs.

One question just pops in my mind. Does the CFII have the passive cooling (thought not) and the new & improved IR filter (thought it did)?
Title: David Grover / Hasselblad A/s
Post by: hubell on October 14, 2008, 11:14:34 am
Quote from: David Grover / Hasselblad
1)  There is no black paint in Sweden.  This is the issue.  ;-)
David

Welcome, David. Your involvement here is very much appreciated.
Now, as for the color scheme of the H Series, I am sure that there are some who like it. (I know both of them well.) I have suspected, without knowing the facts, that Hasselblad is precluded contractually by Fuji from selling a black version of the H in the non-Japanese markets. If that is not the case, why not offer at least offer a "Special Anniversary Issue" of the H3D in black(even if it's not really any particular anniversary of anything)? Hasselblad would probably make a killing on it. Try it.
Another question. Why are the Hasselblad digital files not supported by Adobe in ACR and Lightroom? I asked that question of an Adobe representative and it seemed to put one of the guys who apparently works with Adobe in a nasty mood, and he strongly implied that it was Hasselblad's "fault", as if Hasselblad had some sort of agenda in NOT allowing for native support of Hasselblad Raw files.
Regards.
Title: David Grover / Hasselblad A/s
Post by: gss on October 14, 2008, 11:19:00 am
Hi David.

Quote from: gss
1) With regards to the V system, do you have plans to develop new backs for it, or do you consider it a dead end?
Quote from: David Grover / Hasselblad
1)  The V system is still in production so of course still a viable business for us.  We still manufacture our CF range of digital backs which have always been compatible with the V system.  So if you want a 39MP for your V system, then we can supply it.
Do you plan to develop new backs.  The CF range has a teeny little lcd; it is still 39 MP.  The H series, on the contrary, is progressing.  I am now fully committed to the H series, but am still worried that the beautiful V series might go away.

Quote from: gss
2) Are there any plans to develop a back which will work on a 205 FCC without cables, with FE lenses, and which will have greater than 16MP?
Quote from: David Grover / Hasselblad
2)  I don't foresee this as a possibility due to the lack of enquiries for a product like this.  The majority of our sales are now H3D and increasing, so I think for any business this is where the R&D will go.
I do hope people will start to make inquiries, then.  I really liked mine, still use it with film, and would hate to see it end up in a tar pit.

Title: David Grover / Hasselblad A/s
Post by: gwhitf on October 14, 2008, 11:52:59 am
Quote from: gss
Do you plan to develop new backs.  The CF range has a teeny little lcd; it is still 39 MP.  The H series, on the contrary, is progressing.  I am now fully committed to the H series, but am still worried that the beautiful V series might go away.

That's sorta what I was implying. I looked at that CFV back at Kurland once, and it seemed so out of date that it's not worth considering.

I also wondered, in terms of getting a back to cover the full 6x6 of a REAL hasselblad, if this tilt shift device has some kind of magnifying or reducing "lens", to be able to get to infinity, could that approach or theory not be applied toward getting a back to cover the full 6x6 centimeters? Obviously, Im a photographer and not a technician, but I still can dream.

But to use that "lens" to zoom the image larger somehow?

And I wonder the same thing about a new V Series Viewfinder -- when I looked thru that CFV waist level finder on the v series, the hot area was a tiny square in the dead center of the waist level finder. Why not devise a magnifying waist level finder, so that you' see the Hot Area, in a sense, full frame? Didn't you do some trickery like that for the H?

Yes, the H is sexy in David Grover's eyes, but sexy to a lot of photographers looks like "ALREADY PAID FOR" and on the shelf.

Dont miss a potential market. The 200 and the V have soul; the H, well, steel or plastic, it's just another electronic device. Victor Hasselblad died early, so he didn't have to witness his name on that H camera.
Title: David Grover / Hasselblad A/s
Post by: David Grover / Capture One on October 14, 2008, 12:53:12 pm
Quote from: hcubell
Welcome, David. Your involvement here is very much appreciated.
Now, as for the color scheme of the H Series, I am sure that there are some who like it. (I know both of them well.) I have suspected, without knowing the facts, that Hasselblad is precluded contractually by Fuji from selling a black version of the H in the non-Japanese markets. If that is not the case, why not offer at least offer a "Special Anniversary Issue" of the H3D in black(even if it's not really any particular anniversary of anything)? Hasselblad would probably make a killing on it. Try it.
Another question. Why are the Hasselblad digital files not supported by Adobe in ACR and Lightroom? I asked that question of an Adobe representative and it seemed to put one of the guys who apparently works with Adobe in a nasty mood, and he strongly implied that it was Hasselblad's "fault", as if Hasselblad had some sort of agenda in NOT allowing for native support of Hasselblad Raw files.
Regards.

Thanks Howard!

I guess you can say Adobe and Apple are always not the best of friends.  With Aperture the compatibility is a little easier as OSX natively supports 3F files, hence Aperture will automatically do so as well.

So to Adobe they rely on their own tools (ie Not Core Image) so compatibility is a little tougher.  I don't believe it is anyones fault and I know for a fact we are talking with Adobe about this.  Working with these large companies can often not be a speedy process so I am afraid we have to be patient.

In terms of outright image quality Light Room, Aperture and ACR are very poor cousins when processing out our raw files.  If you make a comparison with Phocus and any of the above you will see we render a far more pleasing result - not forgetting the lens corrections either.

David
Title: David Grover / Hasselblad A/s
Post by: David Grover / Capture One on October 14, 2008, 12:55:03 pm
Quote from: Dustbak
Euh... mine has been placed over 6 weeks ago

While you are talking CF backs. Are there any developments planned for it to go (almost) full 645 60MP or 50MP?  I already have 2 so I probably will not add very soon but it would be a nice signal to know Hasselblad is really continuing development for the CF platform.

Several things do pop in my mind I would like to have improved on my CF backs.

One question just pops in my mind. Does the CFII have the passive cooling (thought not) and the new & improved IR filter (thought it did)?

There are certainly still future plans for the CF range, but no decision either way yet.

CFII has a larger LCD screen (2.5") and the new IR filter but retains the fan based cooling.

David
Title: David Grover / Hasselblad A/s
Post by: David Grover / Capture One on October 14, 2008, 12:57:47 pm
Quote from: gss
Hi David.



Do you plan to develop new backs.  The CF range has a teeny little lcd; it is still 39 MP.  The H series, on the contrary, is progressing.  I am now fully committed to the H series, but am still worried that the beautiful V series might go away.



I do hope people will start to make inquiries, then.  I really liked mine, still use it with film, and would hate to see it end up in a tar pit.

The CFII now has a larger LCD at 2.5".  Not sure if that is the model you are referring to?  Yes it is still 39MP at this time.

What the market wants the market gets (excluding black H cameras of course) so it really depends on feedback from dealers and what their needs are.


David
Title: David Grover / Hasselblad A/s
Post by: David Grover / Capture One on October 14, 2008, 01:06:42 pm
Quote from: gwhitf
That's sorta what I was implying. I looked at that CFV back at Kurland once, and it seemed so out of date that it's not worth considering.

I also wondered, in terms of getting a back to cover the full 6x6 of a REAL hasselblad, if this tilt shift device has some kind of magnifying or reducing "lens", to be able to get to infinity, could that approach or theory not be applied toward getting a back to cover the full 6x6 centimeters? Obviously, Im a photographer and not a technician, but I still can dream.

But to use that "lens" to zoom the image larger somehow?

And I wonder the same thing about a new V Series Viewfinder -- when I looked thru that CFV waist level finder on the v series, the hot area was a tiny square in the dead center of the waist level finder. Why not devise a magnifying waist level finder, so that you' see the Hot Area, in a sense, full frame? Didn't you do some trickery like that for the H?

Yes, the H is sexy in David Grover's eyes, but sexy to a lot of photographers looks like "ALREADY PAID FOR" and on the shelf.

Dont miss a potential market. The 200 and the V have soul; the H, well, steel or plastic, it's just another electronic device. Victor Hasselblad died early, so he didn't have to witness his name on that H camera.


Mmmmm... not sure I would describe it as out of date.  Perhaps work with it a little and see what you think?  It also has the larger 2.5" LCD now.  Firewire 800 is not exactly out of date either!

The HTS (tilt shift device) does increase the image circle of the lens.  However, if the CCD is a set size, no amount of optics will change that.

I seem to think there was a 4x4 magnifier for the WL finder as an accessory.  Ill have to look into that.  Pretty sure there was though.

Please reconsider the H, yes it is electronic but without that we couldn't deliver photographer tools like the HTS.  Tilt and Shift movements were taking for granted when we were all using 4x5 Sinar cameras.  Much of that was lost when many photographers moved over to medium format digital and this is a way of bringing that back in a convenient package.  Including evil electronics into the system only enhances the quality and that is what we are all about, right?

Victor Hasselblad I am sure would have been fascinated by the progression in technology and would have enjoyed contributing himself.  The V system alone would not be enough to support Hasselblad in the future... and I for one like my job.  :-)

David.
Title: David Grover / Hasselblad A/s
Post by: jecxz on October 14, 2008, 01:07:35 pm
Quote from: David Grover / Hasselblad
Thanks Howard!

I guess you can say Adobe and Apple are always not the best of friends.  With Aperture the compatibility is a little easier as OSX natively supports 3F files, hence Aperture will automatically do so as well.

So to Adobe they rely on their own tools (ie Not Core Image) so compatibility is a little tougher.  I don't believe it is anyones fault and I know for a fact we are talking with Adobe about this.  Working with these large companies can often not be a speedy process so I am afraid we have to be patient.

In terms of outright image quality Light Room, Aperture and ACR are very poor cousins when processing out our raw files.  If you make a comparison with Phocus and any of the above you will see we render a far more pleasing result - not forgetting the lens corrections either.

David
David,

Further to this issue concerning 3FR, DAC and Adobe, would your DAC algorithms be revealed to Adobe in the event Adobe begins to process 3FR files? Or is this a proprietary and confidential part of the 3FR that Hasselblad will hold close to the vest?

When you state that Mac’s OSX supports 3FR natively, does that include or not include DAC?

Kind regards,
Derek
Title: David Grover / Hasselblad A/s
Post by: David Grover / Capture One on October 14, 2008, 01:16:22 pm
Quote from: jecxz
David,

Further to this issue concerning 3FR, DAC and Adobe, would your DAC algorithms be revealed to Adobe in the event Adobe begins to process 3FR files? Or is this a proprietary and confidential part of the 3FR that Hasselblad will hold close to the vest?

When you state that Mac’s OSX supports 3FR natively, does that include or not include DAC?

Kind regards,
Derek

Hi Derek,

Its not just the algorithms I guess.  Right now there are more than 50,000 lens maps in Phocus needed to perform the lens corrections.  Yes I assume it would mean turning over that kind of information to a third party.  Also would the third party be willing to build a tool into their software to allow the application of the lens corrections?

I actually don't know the answer to that question so I am just speculating.  But something as complex (and effective) as DAC needs careful thought on the commercial side of things.  I don't disagree it would be a bad idea at all, but I would say there is more to consider than 'just do it'.

Also by handing over that kind of data we do lose control of how frequently the maps / corrections could be updated.  With Phocus we can simply release a new version as we see fit.

But, it is a necessary discussion... which is ongoing.    


David

PS In answer to your final question.  The 3FR file does not contain the DAC corrections when brought into Aperture for example.
Title: David Grover / Hasselblad A/s
Post by: jecxz on October 14, 2008, 01:45:40 pm
Quote from: David Grover / Hasselblad
Hi Derek,

Its not just the algorithms I guess.  Right now there are more than 50,000 lens maps in Phocus needed to perform the lens corrections.  Yes I assume it would mean turning over that kind of information to a third party.  Also would the third party be willing to build a tool into their software to allow the application of the lens corrections?

I actually don't know the answer to that question so I am just speculating.  But something as complex (and effective) as DAC needs careful thought on the commercial side of things.  I don't disagree it would be a bad idea at all, but I would say there is more to consider than 'just do it'.

Also by handing over that kind of data we do lose control of how frequently the maps / corrections could be updated.  With Phocus we can simply release a new version as we see fit.

But, it is a necessary discussion... which is ongoing.    


David

PS In answer to your final question.  The 3FR file does not contain the DAC corrections when brought into Aperture for example.
David,

Thank you. I don't necessarily think Hasselblad should release this proprietary information without licensing it or without strict controls, if you decide to release it at all.

FYI: Phocus PC looks fantasic - very excited for it's final release!

One more question: are you getting any of your regular work done or are you busy all day responding to the posts in this forum?  Be well.

Kind regards,
Derek
Title: David Grover / Hasselblad A/s
Post by: design_freak on October 14, 2008, 01:46:37 pm
Hi David :-)
Nice to see you here.

Freak

Title: David Grover / Hasselblad A/s
Post by: markowich on October 14, 2008, 03:00:11 pm
David,
I happen to be one of those retro guys who still own an H1 and use it with P45 and A75. Does your tilt-shift adapter work
on cameras other than H3's? If so, what are the functional restrictions? no lens correction clearly, but otherwise?
Thanks in advance, Peter
Title: David Grover / Hasselblad A/s
Post by: Carsten W on October 14, 2008, 04:19:33 pm
Quote from: David Grover / Hasselblad
It is an issue of synchronizing the CCD with the focal plane shutter exposure.  Essentially the digital back does not know the correct time to flush the CCD.  The flash sync output is no good as it gives the first signal when the shutter curtain has fully passed over the image plane.  On higher shutter speeds the second curtain will be already traveling across the CCD.  Therefore you will end up with some image cut off... Like you would experience in using the wrong flash sync speed.

Out of curiousity, if the back somehow knew when the exposure was done, would it be able to use all shutter times? Would the flash sync speed be affected?
Title: David Grover / Hasselblad A/s
Post by: Nick-T on October 14, 2008, 04:26:53 pm
Quote from: markowich
David,
I happen to be one of those retro guys who still own an H1 and use it with P45 and A75. Does your tilt-shift adapter work
on cameras other than H3's? If so, what are the functional restrictions? no lens correction clearly, but otherwise?
Thanks in advance, Peter

I'll chime in since David is probably exhausted already.

The HTS will work on any H Camera but as you say the DAC (lens) corrections will only work on an H3D, you might want to get someone to demo the corrections so you can see wether you'll miss them.
Otherwise the HTS will function the same.

Nick-T
Title: David Grover / Hasselblad A/s
Post by: markowich on October 14, 2008, 04:50:45 pm
Quote from: Nick-T
I'll chime in since David is probably exhausted already.

The HTS will work on any H Camera but as you say the DAC (lens) corrections will only work on an H3D, you might want to get someone to demo the corrections so you can see wether you'll miss them.
Otherwise the HTS will function the same.

Nick-T


thanks nick. will try it out for sure.
peter
Title: David Grover / Hasselblad A/s
Post by: hubell on October 14, 2008, 05:06:12 pm
Quote from: Nick-T
I'll chime in since David is probably exhausted already.

The HTS will work on any H Camera but as you say the DAC (lens) corrections will only work on an H3D, you might want to get someone to demo the corrections so you can see wether you'll miss them.
Otherwise the HTS will function the same.

Nick-T

Hello Nick:
I had a couple of questions about the HTS. First, the only lenses that seem to be "officially" supported are the 28, 35 and 80. However, I believe I read that the 50, 100, 150 and 210 will also work with the HTS. What was Hasselblad saying at Photokina about "recommended" lenses.
Second, the HTS has a 1.5 multiplier effect. How do you calculate the effective FOV of a lens with the HTS expressed in terms of a lens used with a 35mm film camera? If the 28mm HC lens used with an H3D has the same FOV as a 20mm lens on a Canon 35mm, I would have thought that the 28mm HC on the HTS would look like a 30mm lens on the Canon yet I believe I read that the 28mm HC on the HTS has the FOV of a 41mm lens on the Canon.
Thanks.
Title: David Grover / Hasselblad A/s
Post by: Nick-T on October 14, 2008, 05:21:58 pm
Quote from: hcubell
Hello Nick:
I had a couple of questions about the HTS. First, the only lenses that seem to be "officially" supported are the 28, 35 and 80. However, I believe I read that the 50, 100, 150 and 210 will also work with the HTS. What was Hasselblad saying at Photokina about "recommended" lenses.

 The lenses supported are: 28 (H3D only) 35, 50, 80, 100 plus any combo of extension tubes.

Quote
Second, the HTS has a 1.5 multiplier effect. How do you calculate the effective FOV of a lens with the HTS expressed in terms of a lens used with a 35mm film camera? If the 28mm HC lens used with an H3D has the same FOV as a 20mm lens on a Canon 35mm, I would have thought that the 28mm HC on the HTS would look like a 30mm lens on the Canon yet I believe I read that the 28mm HC on the HTS has the FOV of a 41mm lens on the Canon.
Thanks.
The 28mm becomes a 42mm, this is equivalent to about a 28mm on a full-frame 35mm system.

FYI at the show I did a quick test comparing the 28mm alone with the 28mm on the HTS shifted and stitched. The 28mm and HTS when shifted (2 frames) gave about 20% more width than the 28mm alone if that makes sense.

Nick-T
Title: David Grover / Hasselblad A/s
Post by: jjj on October 14, 2008, 09:20:49 pm
Hej David, welcome to LL.
With regard to using LR/ACR to process one's images, it would be in your interest to allow Adobe to do so as many people really like LR/Bridge/PS and the workflow involved. The thought of having to deal with yet more software and associated workflow could decide the difference between using a H3D and a 1Ds.
Now I've used Phocus and although it is sooooooo much better than the execrable FlexColour, it is still somewhat lacking when compared to Adobe's software.
I used Phocus, then LR or Bridge, then PS to get to the image I liked. Not the best of workflows. And if I can spend less time stuck behind the health wrecking computer, I'll gladly take it.
Title: David Grover / Hasselblad A/s
Post by: PeterA on October 14, 2008, 09:54:47 pm
Hi David,

If you are down here in Melbourne in November, and you have the time, would be a pleasure to buy you lunch. I am in the city in business hours.

Pete
Title: David Grover / Hasselblad A/s
Post by: VanKou on October 14, 2008, 10:42:08 pm
David:

Welcome from me as well.

I believe I belong to the tiny minority of people that are using Windows.  I recently purchased a new laptop which runs Vista.  
Does Hasselblad support Vista?  For all backs?  What about the V96C?   You certainly need to update the support that you are providing for Windows systems.  I recently raised a support issue (my V96C does not work with Vista; it seems that there are no drivers for it).  Your support in US had to go get a Windows system in order to help me out.  Actually, the question has been pending for about two weeks and I do not have a solution.  If I did not have a backup laptop running XP, I'd be dead in the water.  Please improve your support.

Thanks
Evangelos
VanKou Photography
www.vankou.com
Title: David Grover / Hasselblad A/s
Post by: David Grover / Capture One on October 15, 2008, 02:43:11 am
Quote from: PeterA
Hi David,

If you are down here in Melbourne in November, and you have the time, would be a pleasure to buy you lunch. I am in the city in business hours.

Pete

Thanks Pete,

Ill let you know when the event will be incase you feel like attending.  I believe it will be in the evening so you may have time to attend.  If lunchtime is free - you will be the first to know!

Cheers,

David


Title: David Grover / Hasselblad A/s
Post by: David Grover / Capture One on October 15, 2008, 02:45:41 am
Quote from: jjj
Hej David, welcome to LL.
With regard to using LR/ACR to process one's images, it would be in your interest to allow Adobe to do so as many people really like LR/Bridge/PS and the workflow involved. The thought of having to deal with yet more software and associated workflow could decide the difference between using a H3D and a 1Ds.
Now I've used Phocus and although it is sooooooo much better than the execrable FlexColour, it is still somewhat lacking when compared to Adobe's software.
I used Phocus, then LR or Bridge, then PS to get to the image I liked. Not the best of workflows. And if I can spend less time stuck behind the health wrecking computer, I'll gladly take it.

Hi Jeremy,

Just to make clear there is an ongoing discussion about this to find the best solution.

That said, can you tell me in your workflow what you are doing in LR or Bridge as the intermediate stage before PS.

David


Title: David Grover / Hasselblad A/s
Post by: Dustbak on October 15, 2008, 07:53:52 am
Quote from: Nick-T
The lenses supported are: 28 (H3D only) 35, 50, 80, 100 plus any combo of extension tubes.
Nick-T

I am about to receive the 28 for use with my CF/H2F. Are you telling me I cannot use the HTS with that combo with the 28 or is that a mistake?
Title: David Grover / Hasselblad A/s
Post by: Dustbak on October 15, 2008, 08:01:53 am
Quote from: David Grover / Hasselblad
Hi Jeremy,

Just to make clear there is an ongoing discussion about this to find the best solution.

That said, can you tell me in your workflow what you are doing in LR or Bridge as the intermediate stage before PS.

David

Just as Jeremy I prefer to use the Bridge. The thing that I use in the bridge is ACR to prep my images as far as possible. After that I use the image processor to save in the desired format together with an action. What I really need is the ability to run actions while processing.

I normally have a batch of a couple of hundred images. I run 1 which is exemplary for most of the images through PS. I record that as an action. I turn to the bridge and process the whole bunch with the image processor as well as that action I made. After processing I go over the images and enhance those that need it further by hand.

I would be happy as well when I could invoke an Photoshop action in Phocus which runs before actually saving towards JPG/TIFF/Etc... ! (it is scripting language so it should be possible as long as someone has PS installed) No MFDB software has that functionality which totally baffles me.

Currently I convert most images to DNG and run them through the bridge. Fortunately I don't need DAC with them and I am very comfortable in PS/ACR for color correction, etc..

I totally agree with Jeremy that it would be very beneficial to Hasselblad to get full Adobe support. Many people I hear are scared away from the fact they feel they have only the option to go through Flex or Phocus or go an alternative route with 1 extra step and loose something apparently valuable (DAC).
Title: David Grover / Hasselblad A/s
Post by: David Grover / Capture One on October 15, 2008, 08:36:47 am
Quote from: Dustbak
Just as Jeremy I prefer to use the Bridge. The thing that I use in the bridge is ACR to prep my images as far as possible. After that I use the image processor to save in the desired format together with an action. What I really need is the ability to run actions while processing.

I normally have a batch of a couple of hundred images. I run 1 which is exemplary for most of the images through PS. I record that as an action. I turn to the bridge and process the whole bunch with the image processor as well as that action I made. After processing I go over the images and enhance those that need it further by hand.

I would be happy as well when I could invoke an Photoshop action in Phocus which runs before actually saving towards JPG/TIFF/Etc... ! (it is scripting language so it should be possible as long as someone has PS installed) No MFDB software has that functionality which totally baffles me.

Currently I convert most images to DNG and run them through the bridge. Fortunately I don't need DAC with them and I am very comfortable in PS/ACR for color correction, etc..

I totally agree with Jeremy that it would be very beneficial to Hasselblad to get full Adobe support. Many people I hear are scared away from the fact they feel they have only the option to go through Flex or Phocus or go an alternative route with 1 extra step and loose something apparently valuable (DAC).

Hi Ray,

Perhaps you can tell me what sort of actions you are running in Bridge?  Could the same 'kind' of actions be achieved in Phocus?

If there is some kind of functionality missing that could be addressed then it could be interesting to know more.

David

Title: David Grover / Hasselblad A/s
Post by: David Grover / Capture One on October 15, 2008, 08:37:35 am
Quote from: Dustbak
I am about to receive the 28 for use with my CF/H2F. Are you telling me I cannot use the HTS with that combo with the 28 or is that a mistake?

Don't worry!  Yes you can use H2F + HCD28 + HTS.

No problem there.  ;-)


Title: David Grover / Hasselblad A/s
Post by: erick.boileau on October 15, 2008, 10:32:32 am
Quote from: David Grover / Hasselblad
Don't worry!  Yes you can use H2F + HCD28 + HTS.

No problem there.  ;-)


Welcome David

but the H2F  doesn't work with a P45  :-(
actually there is no way for me to upgrade my H1  as I said to Peter Stig-Nielsen in Photokina  (max exposure time = 32 s in all H3D)
Title: David Grover / Hasselblad A/s
Post by: Dustbak on October 15, 2008, 10:35:04 am
Actions I make are often over 30 steps and include a multitude of layers with different blendmodes. Some of them have automatic masking based on specific channels (mostly blue channel). Not the kind of functionality you probably would want to have in Phocus unless you plan on taking on Adobe

I know in the Bridge the image processor is a piece of scripting, it might be possible to invoke photoshop actions or droplets before saving the images from Phocus. The ability to select photoshop actions in Phocus to run would be a very nice addition as far as I am concerned.

If some of the same sort of functionality as in ACR could be implemented it would be nice as well. Features I like in ACR are: Fill light & recovery which have no equivalent (as far as I know) in Phocus.

Besides this I use Lightroom to archive my files (by lack of better). It would be nice if I could use it to archive 3FR files but for that it needs to be able to handle them. Now I convert to DNG and archive those which is not ideal.

Commercial files I throw away the raw files after 6 months unless the images have lasting power but most I find have not.

Being flexible has a lot of value. Most people have different workflows and some have different workflows based on the type of work or type of files.
Title: David Grover / Hasselblad A/s
Post by: David Grover / Capture One on October 15, 2008, 10:42:03 am
Quote from: Dustbak
Actions I make are often over 30 steps and include a multitude of layers with different blendmodes. Some of them have automatic masking based on specific channels (mostly blue channel). Not the kind of functionality you probably would want to have in Phocus unless you plan on taking on Adobe

I know in the Bridge the image processor is a piece of scripting, it might be possible to invoke photoshop actions or droplets before saving the images from Phocus. The ability to select photoshop actions in Phocus to run would be a very nice addition as far as I am concerned.

Mmmm yes, sounds best left to Adobe that.  Thanks for your reply anyway!

It certainly is an interesting idea regarding the actions and is worth bringing to the table.

David

Title: David Grover / Hasselblad A/s
Post by: Saša D. Karić on October 15, 2008, 11:36:55 am
David, first of all WELCOME to LL!!!

I had a chance to read about your background and I'm impressed!

You already answered tons of questions I believe in a record breaking time  

What is the future status of X1 and X5?

PS: I would appreciate if you could post or rather edit your signature with the contact number and email like our
fellow LL member LEAF Representative: Yair Shahar

Cheers
Title: David Grover / Hasselblad A/s
Post by: David Grover / Capture One on October 15, 2008, 12:26:30 pm
Quote from: Saša D. Karić
David, first of all WELCOME to LL!!!

I had a chance to read about your background and I'm impressed!

You already answered tons of questions I believe in a record breaking time ;)

What is the future status of X1 and X5?

PS: I would appreciate if you could post or rather edit your signature with the contact number and email like our
fellow LL member LEAF Representative: Yair Shahar

Cheers

Thankyou! Nice to be here.

While you can definitely say scanner sales are lower than what they used to be three years ago, they have are certainly still consistent and sustainable.  Therefore as long as there is demand then there will be an X1 and X5.

We still have very many institutional customers (gallery, museum etc) and of course photographers wishing to digitise their existing film based libraries.

Quote from: Saša D. Karić
PS: I would appreciate if you could post or rather edit your signature with the contact number and email like our
fellow LL member LEAF Representative: Yair Shahar

Cheers

Hmmm!  I will have to consider that a little.  As I will not necessarily be able to respond in a timely manner due to the day job.  ;-)  Hopefully you will appreciate this.

David
Title: David Grover / Hasselblad A/s
Post by: Saša D. Karić on October 15, 2008, 12:44:11 pm
Quote from: David Grover / Hasselblad
Thankyou! Nice to be here.

While you can definitely say scanner sales are lower than what they used to be three years ago, they have are certainly still consistent and sustainable.  Therefore as long as there is demand then there will be an X1 and X5.

We still have very many institutional customers (gallery, museum etc) and of course photographers wishing to digitise their existing film based libraries.

X1 and X5 are exactly what we had in mind for our University.

Quote from: David Grover / Hasselblad
Hmmm!  I will have to consider that a litle.  As I will not necessarily be able to respond in a timely manner due to the day job.  ;-)  Hopefully you will appreciate this.

David

Take your time.... Of course, It's appreciated!!!
Title: David Grover / Hasselblad A/s
Post by: PeterA on October 15, 2008, 08:54:24 pm
Hi David,

Ok Please do - if I can make it I will be there.

Pete


Quote from: David Grover / Hasselblad
Thanks Pete,

Ill let you know when the event will be incase you feel like attending.  I believe it will be in the evening so you may have time to attend.  If lunchtime is free - you will be the first to know!

Cheers,

David