Luminous Landscape Forum

Equipment & Techniques => Medium Format / Film / Digital Backs – and Large Sensor Photography => Topic started by: ynp on August 01, 2008, 12:16:20 pm

Title: What a Digital Tech do?
Post by: ynp on August 01, 2008, 12:16:20 pm
I am following all the recent discussions on the new exiting products from Leaf, Hasselblad and P1. People are saying how Digital Techs are important,  they say how the techs know all the quirks of Leaf and  P1 backs, how they are experts on the digital workflow. I even Googled some digital tech companies in the USA and looked at the big carts they use.

Now I got seriously curious: does that mean professional photographers do not own the professional equipment or they do not know how to use it or they do not understand the digital workflow and shooting software?
I am not ironic, I just cannot understand what additional value the digital techs bring. It is said they are paid more than an assistant is paid, does that mean they are providing the final look of the files or the color cooking is still the duty of the photographer?

I live in Russia and have very limited experience with commercial shooting. I observed several commercial productions when we rented out our studio and the pros were dealing with all the workflow on their own.
Thanks,
Yevgeny
Title: What a Digital Tech do?
Post by: Doug Peterson on August 01, 2008, 01:37:47 pm
The easiest way of seeing the value of a good digital tech is to be half way through a shoot you have no digital tech for when a fatal error message appears on your screen.

Obviously the responsibilities and pay of digital techs vary greatly from shoot-to-shoot, genre-to-genre and region-to-region, but in general I think of the digital tech as the person responsible for the continued functioning and proper organization/backup of the digital captures. Most assistants are responsible for enhancing the image (e.g. crafting better lighting) or lowering the workload (e.g. carrying/moving stuff). In contrast, the base success of a digital tech is a binary function; either the digital capturing is working or it isn't.

Of course a great digital tech does lots of other things like maintaining as-you-go backups, style images on the fly, advise the photographer and assistants on exposure/focus/items-in-background, produce in-shoot proof sheets etc. However, the primary and largest responsibility is to make sure that when the photographer pushes the button that an image is captured and stored in an organized way.

A contributing factor to the cost of a digital tech is the amount of expertise and continuous reading required to keep current on high-end systems. My job here at Capture Integration is to be sort of a 2nd-level digital tech (the guy a good digital tech can call when they are stumped), and keeping on-top of new/obscure sources of problems can be enormously time-consuming. Some techs stay current on P1/Leaf/Hassel/Sinar/Canon/Nikon all at the same time!

Finally, age of the photographer can be an important demographic consideration. Photographers who learned film and aren't interested in immersing themselves with 1s and 0s will rely on a digital tech far more than someone who has always shot digital and is inherently more comfortable with the equipment and workflow.

Just my two cents, and I eagerly await the input of in-the-field techs and photographers. I'm sure the techs and photogs will have very different views :-).

Doug Peterson
Capture Integration, Phase One Dealer (http://www.captureintegration.com)
Personal Portfolio (http://www.doug-peterson.com)

Quote
I am following all the recent discussions on the new exiting products from Leaf, Hasselblad and P1. People are saying how Digital Techs are important,  they say how the techs know all the quirks of Leaf and  P1 backs, how they are experts on the digital workflow. I even Googled some digital tech companies in the USA and looked at the big carts they use.

Now I got seriously curious: does that mean professional photographers do not own the professional equipment or they do not know how to use it or they do not understand the digital workflow and shooting software?
I am not ironic, I just cannot understand what additional value the digital techs bring. It is said they are paid more than an assistant is paid, does that mean they are providing the final look of the files or the color cooking is still the duty of the photographer?

I live in Russia and have very limited experience with commercial shooting. I observed several commercial productions when we rented out our studio and the pros were dealing with all the workflow on their own.
Thanks,
Yevgeny
[a href=\"index.php?act=findpost&pid=212342\"][{POST_SNAPBACK}][/a]
Title: What a Digital Tech do?
Post by: JDG on August 01, 2008, 02:39:56 pm
Quote
Now I got seriously curious: does that mean professional photographers do not own the professional equipment or they do not know how to use it or they do not understand the digital workflow and shooting software?
[a href=\"index.php?act=findpost&pid=212342\"][{POST_SNAPBACK}][/a]

In my experience... there are many photographers that this is entirely the case.  They own nothing (which works because they can bill the client for the rental... and this is normal practice in NY), and they dont have a clue when it comes to technology or workflow.  It's kind of of depressing, but it keeps me employed I suppose.

That being said I have worked with many fantastic photographers who could run the workflow themselves, but its more cost and time effective to hire a tech company.
Title: What a Digital Tech do?
Post by: nik on August 01, 2008, 03:33:21 pm
Sometimes the photographer can't do it all - and should not. Just like with lighting, makeup and styling, get someone else to do it if the budget allows for it and/or if you don't care to do it /don't know how to do it. Some photographers have their own equipment and still hire a tech, others rent. I think it's best when the photographer can focus on getting the shot and keeping the AD happy. The lighting, digital tech, styling is handled by the team with expectations set by the photographer. The tech's job is - and often not limited to - make sure that the technology runs smoothly during the shoot, including recovering from crashes (phase one anyone?!?), backing up, processing files (during or post shoot), ftp'ing files, checking lighting, focus, moire, color calibration and accuracy (can't reproduce that crazy purple? ask the tech to modify the color range / profile).

Digital technology has essentially brought the lab in-house (w.r.t. film). Having someone knowledgeable with the tech of color and the bits behind it is as important as  having a lab that you can trust to deliver the results you expect - quickly.

-Nik
Title: What a Digital Tech do?
Post by: Natasa Stojsic on August 01, 2008, 04:16:00 pm
Quote
I am following all the recent discussions on the new exiting products from Leaf, Hasselblad and P1. People are saying how Digital Techs are important,  they say how the techs know all the quirks of Leaf and  P1 backs, how they are experts on the digital workflow. I even Googled some digital tech companies in the USA and looked at the big carts they use.

Now I got seriously curious: does that mean professional photographers do not own the professional equipment or they do not know how to use it or they do not understand the digital workflow and shooting software?
I am not ironic, I just cannot understand what additional value the digital techs bring. It is said they are paid more than an assistant is paid, does that mean they are providing the final look of the files or the color cooking is still the duty of the photographer?

I live in Russia and have very limited experience with commercial shooting. I observed several commercial productions when we rented out our studio and the pros were dealing with all the workflow on their own.
Thanks,
Yevgeny
[a href=\"index.php?act=findpost&pid=212342\"][{POST_SNAPBACK}][/a]


Yevgeny,

Every time I work on a big job.... yes, I want somebody responsible for troubleshooting!!!

Everybody I know in Photo Industry is working in dual capacity anyway, so to put more pressure on the top of that is asking a Little too much!

Look at it this way, who cares if every one of us is Polyglot and speaks over 7 languages when in truth we can only speak one at the time... even if you could speak one and write the other, still...
for how long do you think you would want to do that...    

Perhaps, your workflow is different but I think it's healthy to have help and share responsibility... anyway, leaves more time for your creativity  !!!

Although, don't forget I know where we come from our mentality is different...
Title: What a Digital Tech do?
Post by: ynp on August 01, 2008, 05:33:19 pm
Natasa and guys, thank you for your insight !

FYI I am no pro,  I have a day job, and I do some copying work for my wife who owns a gallery here in Moscow and we own a gallery in France ( with a local partner). I was the first person who bought an eMotion 22 in Russia (from Jenoptik, not from Sinar!) I briefly owned an eMotion 75, a db20 Phase One and I am more or less familiar and comfortable with Sinar and Phase One workflow.

I will try to explain why I am so interested in the Digital Tech stuff. Recently we decided to rent out my digital backs and some of my cameras to public. My daughter is a designer and she runs her own company (http://www.scruplesbranding.ru/en/news/); the renting of my equipment is dealt  by her. It supplement her cashflow a bit.

Because I own two Sinar backs ( the eMotion 54LV  and an SB 54H) and because I have access to an eMotion 75 I previously owned, it was quite logical and scary at the same time to let people lend our equipment. Previously I was asked by the Rollei and Sinar sub-dealer to help some photographers who were renting their Sinar digital backs and I helped them  with  to set the Sinar and Brumbaer software.

I discovered that there are two types of photographers who were interested to part with some money and pay us rent.

Some of our clients  are mostly interested in my  SB54H multi-shot. Two of them  are owners of the Sinar-P3/P2 with Sinarback 54M and they rent only when they shoot fabrics and moire prone materials. They know the trade and they understand the software and they  have no desire nor need  to touch my eMotion backs.

Gradually we brought new customers of a different type, people who own and shoot DSLRs and need (or want) something better, sometimes to impress their clients. Some of them are young people who never had any experience with MF and they want eMotion 54LV or 75 and my Sinar-M with the AF lenses;
they have very limited understanding of RAW workflow and we do conversions for them in-house. If they shoot at our studio we assist them, if they need to shoot outside we send a person to keep an eye at the gear and to provide some assistance on location. Then we can be sure that no "yellowish" files leave the studio/location.   It  looks like   a sort of digital tech work free of charge.
Very often we are asked to do the TIFF or DNG conversions; I do not like to be involved in this part as I am sure that all the conversion stuff is very subjective.  I am a control freak   myself and I cannot understand how this part of creative process can be delegated to a stranger.

The concept of a dedicated person responsible digital troubleshooting was unknown to me and now I understand it better. Hopefully I will not be involved in a frightening big scale production to worry about it.    

Thanks again,
Yevgeny
Title: What a Digital Tech do?
Post by: gwhitf on August 01, 2008, 06:13:34 pm
I keep a separate chapter on my website, to show (and impress) clients with my Digital Tech full-time team. I haven't updated the site in some time, but this gives you a glimpse into my studio, and my back-up team, and my server:

http://www.squareamerica.com/ib.htm (http://www.squareamerica.com/ib.htm)
Title: What a Digital Tech do?
Post by: James R Russell on August 01, 2008, 06:44:26 pm
Quote
I keep a separate chapter on my website, to show (and impress) clients with my Digital Tech full-time team. I haven't updated the site in some time, but this gives you a glimpse into my studio, and my back-up team, and my server:

http://www.squareamerica.com/ib.htm (http://www.squareamerica.com/ib.htm)
[a href=\"index.php?act=findpost&pid=212424\"][{POST_SNAPBACK}][/a]


gwhitf,

Like the suit.

JR
Title: What a Digital Tech do?
Post by: TMARK on August 02, 2008, 01:51:14 am
Quote
I keep a separate chapter on my website, to show (and impress) clients with my Digital Tech full-time team. I haven't updated the site in some time, but this gives you a glimpse into my studio, and my back-up team, and my server:

http://www.squareamerica.com/ib.htm (http://www.squareamerica.com/ib.htm)
[a href=\"index.php?act=findpost&pid=212424\"][{POST_SNAPBACK}][/a]

This could be a promo piece for the MFDB makers.

I really like the graphics.
Title: What a Digital Tech do?
Post by: James R Russell on August 02, 2008, 11:22:05 am
Quote
The easiest way of seeing the value of a good digital tech is to be half way through a shoot you have no digital tech for when a fatal error message appears on your screen.

Obviously the responsibilities and pay of digital techs vary greatly from shoot-to-shoot, genre-to-genre and region-to-region, but in general I think of the digital tech as the person responsible for the continued functioning and proper organization/backup of the digital captures. Most assistants are responsible for enhancing the image (e.g. crafting better lighting) or lowering the workload (e.g. carrying/moving stuff). In contrast, the base success of a digital tech is a binary function; either the digital capturing is working or it isn't.

Of course a great digital tech does lots of other things like maintaining as-you-go backups, style images on the fly, advise the photographer and assistants on exposure/focus/items-in-background, produce in-shoot proof sheets etc. However, the primary and largest responsibility is to make sure that when the photographer pushes the button that an image is captured and stored in an organized way.

A contributing factor to the cost of a digital tech is the amount of expertise and continuous reading required to keep current on high-end systems. My job here at Capture Integration is to be sort of a 2nd-level digital tech (the guy a good digital tech can call when they are stumped), and keeping on-top of new/obscure sources of problems can be enormously time-consuming. Some techs stay current on P1/Leaf/Hassel/Sinar/Canon/Nikon all at the same time!

Finally, age of the photographer can be an important demographic consideration. Photographers who learned film and aren't interested in immersing themselves with 1s and 0s will rely on a digital tech far more than someone who has always shot digital and is inherently more comfortable with the equipment and workflow.

Just my two cents, and I eagerly await the input of in-the-field techs and photographers. I'm sure the techs and photogs will have very different views :-).

Doug Peterson
Capture Integration, Phase One Dealer (http://www.captureintegration.com)
Personal Portfolio (http://www.doug-peterson.com)
[a href=\"index.php?act=findpost&pid=212356\"][{POST_SNAPBACK}][/a]



I think if I was the "2nd-level digital tech (the guy a good digital tech can call when they are stumped)"  I wouldn't spend too much time mentioning fatal error messages.  

I pretty much work genre to genre, region to region and some jobs need the tech, but if you know your stuff a lot of jobs don't.

In fact of the best 4 photographers I know and respect,  do it themselves and probably shoot 85% of their work without a dedicated digital tech.

I use techs, when the project demands it and some are brilliant, some are ok and some just are assistants that don't want to haul sandbags.

We're self contained and my first usuallyt does most of the digital tech on set stuff, but refuses to be called a digital tech, because he does haul sandbags and he's  proud of it.

Then again if I shoot tethered t, we just turn on C-1 and start shooting and nobody is at the computer.   The only thing you need to do is keep the shot folder under 400, because the rest is pretty much automatic.

As far as photographers learning 1's and 0's.  It ain't age, it ain't film-to-digital,  it's just work ethic and how deep you want to know your art.  Some do, some don't.


JR
Title: What a Digital Tech do?
Post by: alexjones on August 02, 2008, 09:52:54 pm
I'm a little unusual I think as a Digital Tech.  I work in the Pittsburgh market and travel out to Ohio, West Virginia, Maryland and the rest of Pennsylvania with my own rig.  Pittsburgh is not a rental market for equipment so the only alternative is to own everything.  I work for local shooters and those that travel into the area providing a turnkey solution to the shoot.  Check out the site and you can get a better idea of what I do.  I've added a new Hasselblad CF39II back and made some other changes to the kit since the last update to the site.

I provide rental lighting, digital capture, retouch, assisting and whatever else is needed.  With the local clients many times I carry projects from concept to delivery to client ready (or nearly) for press.  One area that I don't cover is CMYK work.

I'm also in the process of building a mid size rental photo studio here in Pittsburgh.  This is an extension of the kit that I offer.  http://steelgatestudio.com/ (http://steelgatestudio.com/)

The process of shooting has become more complicated in recent years so the role of the digital tech is to make sure that everything is going well and staying in good order during the shoot.  Much of it is the same as the process of keeping track of the film and keeping it all labeled.  Keeping the technology out of the way of the shoot is also something that I try to do so that it does not intrude in the shooting.  With so much stuff on set it is easy for it to become a distraction to the person being photographed.

Alex Jones
Digital Tech Pittsburgh
http://steelgateresource.com/digitaltech.html (http://steelgateresource.com/digitaltech.html)
Title: What a Digital Tech do?
Post by: AndreNapier on August 02, 2008, 11:46:49 pm
deleted - for being too harsh and hot blooded with the respond.
AN
Title: What a Digital Tech do?
Post by: James R Russell on August 03, 2008, 02:08:22 am
Quote
James,
What is with your obsession with ex hairdressers -
[a href=\"index.php?act=findpost&pid=212679\"][{POST_SNAPBACK}][/a]


For the record, this bit of humor was not directed at you or any one person in particular.

Actually, I didn't know you were a hairdresser or hair stylist.  The little I know of you I thought you were a phtoographer/salon owner or a salon owner/photographer in the Chicago area.

In general this was obviously failed humor on my part.  I was just referencing to the number of people in the fashion industry that move from, model, hair stylist, makeup artist, to photographer.

Some of these people are quite good and know their art, some are not, but both groups usually produce a good end product.  

Also, for the record I have a very high regard for people that learn, stretch themselves are move forward in any endeavor as long as it's legal.

In fact the people that love photography for the sake of photography and not the glamor, or the pay day I have the highest respect for.  

But your right, a lot of the people you admire will not be on this forum.

JR
Title: What a Digital Tech do?
Post by: James R Russell on August 03, 2008, 02:11:05 am
Quote
I'm a little unusual I think as a Digital Tech.  I work in the Pittsburgh market and travel out to Ohio, West Virginia, Maryland and the rest of Pennsylvania with my own rig.  Pittsburgh is not a rental market for equipment so the only alternative is to own everything.  I work for local shooters and those that travel into the area providing a turnkey solution to the shoot.  Check out the site and you can get a better idea of what I do.  I've added a new Hasselblad CF39II back and made some other changes to the kit since the last update to the site.

I provide rental lighting, digital capture, retouch, assisting and whatever else is needed.  With the local clients many times I carry projects from concept to delivery to client ready (or nearly) for press.  One area that I don't cover is CMYK work.

I'm also in the process of building a mid size rental photo studio here in Pittsburgh.  This is an extension of the kit that I offer.  http://steelgatestudio.com/ (http://steelgatestudio.com/)

The process of shooting has become more complicated in recent years so the role of the digital tech is to make sure that everything is going well and staying in good order during the shoot.  Much of it is the same as the process of keeping track of the film and keeping it all labeled.  Keeping the technology out of the way of the shoot is also something that I try to do so that it does not intrude in the shooting.  With so much stuff on set it is easy for it to become a distraction to the person being photographed.

Alex Jones
Digital Tech Pittsburgh
http://steelgateresource.com/digitaltech.html (http://steelgateresource.com/digitaltech.html)
[a href=\"index.php?act=findpost&pid=212668\"][{POST_SNAPBACK}][/a]

Alex is one of the very good ones, along with Eric Hillard and a few others that come on this forum.   Alex is one of the most upstanding people I've had the pleasure to know.
Title: What a Digital Tech do?
Post by: eronald on August 03, 2008, 06:28:17 am
Quote
In fact the people that love photography for the sake of photography and not the glamor, or the pay day I have the highest respect for. 

But your right, a lot of the people you admire will not be on this forum.

JR
[{POST_SNAPBACK}][/a] (http://index.php?act=findpost&pid=212690\")

It does seem that there is not much of an entry barrier into ... politics
[a href=\"http://en.wikipedia.org/wiki/Cicciolina]http://en.wikipedia.org/wiki/Cicciolina[/url]

Edmund
Title: What a Digital Tech do?
Post by: gwhitf on August 03, 2008, 08:00:27 am
Quote
sipping fifth glass of whiskey and contemplating what to do with the uncertain future.

I simply think the business is changing; anyone that's over the age of about 35 can see it. More and more people involved, and everyone doing a smaller piece of the pie. I guess in the old days, the photographer would own the studio, own all the gear, have staff assistants, etc. -- now everything is freelance by the day, and now with digital, let's add in a digital tech.

I find it incredibly more complicated to do business now -- all these people involved, and the pressure of keeping them all available for particular shoot days. One person booked on another job, and your trusted team falls apart.

I find it creeps its way into the client area too -- now, they are not satisfied with marker comps or cocktail napkins -- now they want a swiped Getty image in place, with mocked up type in place, printed out on a nice Epson printer. And don't deviate from that layout, pal. And let's see every frame you shot within an hour of packing the truck -- online, and in print.

This now does allow most anyone with a vision to now step into the photographer role -- all of the craft is now done by freelancers and hired guns. Waltz in with some tearsheets, hand them to the freelance assistant, shoot the shot, (with camera set by freelance assistant), hand the cards to the Tech, and waltz right back out.

As for me, I like to go into salons and buy Paul Mitchell products, so I feel like I have personal pro hair. Or go to Pep Boys and buy the cool wrenches -- just out of revenge. Do I know what to do with them -- no way -- but I've got what the pros have.

I always thought that Tyen guy (ex-makeup artist) was a good photographer. I think it's easier with Beauty.

http://www.flickr.com/photos/demken_dook/s...57594077964223/ (http://www.flickr.com/photos/demken_dook/sets/72057594077964223/)
Title: What a Digital Tech do?
Post by: ivokwee on August 03, 2008, 08:32:57 am
Quote
...   
http://AndreNapier.com (http://AndreNapier.com)
Ex - hairdresser

Wow. Nice images. I'd like to become ex-hairdresser too!
Title: What a Digital Tech do?
Post by: alexjones on August 03, 2008, 01:30:45 pm
James is right a thousand times over.  If you happen to be the group he used as an example oh well.  It could just as easily been the Dentists.  Don't be so touchy, relax.

More and more with the changes in technology we are seeing graphic artists (and everyones cousin or uncle) starting to shoot and calling themselves photographers, and taking part of what we do for a living and doing it on the cheap.  They may or may not be very good at it but it does lower the standards for the entire industry.  We work hard at what we do and drive to make the best images possible.  We push harder than the job requires but we do it because we want great images.  When someone comes in and just gets it done and cheapens the whole process with little in the way of refined skill it gets under my skin and I suspect the skins of many here.

If someone wants to change what they do and become something new, great.  Just let them earn the respect of the industry by doing great work and not undermining the industry as a whole.  Putting in the years and paying dues is all part of the process.  Learn your craft from the inside out and practice it.

Cheap dollar stock and royalty free stock has eroded the perceptions of the people who pay us to do what we do.  It's hard to convince a client to spend $2,000 to $30,000 to produce images when they can get them for a buck or less by the folks that are just glad to get their pictures seen and used.  Using a cheap photographer for a shoot that bid the lowest is a recipe for disaster that I have seen backfire on clients.
Title: What a Digital Tech do?
Post by: Schewe on August 03, 2008, 02:58:00 pm
Quote
Now I got seriously curious: does that mean professional photographers do not own the professional equipment or they do not know how to use it or they do not understand the digital workflow and shooting software?

I am not ironic, I just cannot understand what additional value the digital techs bring. It is said they are paid more than an assistant is paid, does that mean they are providing the final look of the files or the color cooking is still the duty of the photographer?
[a href=\"index.php?act=findpost&pid=212342\"][{POST_SNAPBACK}][/a]

Back in the old days when I shot film commercials (mid to late 80's) I learned a lot from being a director. First off, the "director" is solely responsible for the final footage's loo and feel but there is just about ZERO change a single person could possible light & shoot a pro 35mm motion picture camera let alone change film, pull focus, handle the sound and push the dolly.

So, the job is broken up into parts for which you assemble a team of experts. And I can tell you having a good team working together is hyper-critical. Any one of the team can essentially ruin the results but a good team working together can produce film that can simply not be done by an individual.

So it is with commercial photography. In motion, you can't even by a Panovision camera...the company won't sell them they only lease or rent them. And a Pano camera is such a complicated device that it takes a second cameraman to be in charge of film, batteries and lenses. The cameraman doesn't even do that. So, take the same approach to stills and the Digital Tech is the second cameraman in charge of the camera and it's operation.

Taking the Panovision analogy, the digital tech, who will be responsible for making sure the camera is in good working condition will need to spend time with the camera well before the shoot to make sure everything is working. Well, if the digital tech owns the camera and rents it with their services, that makes sense...the only downside is to the tech who must invest in the camera and make sure it's well taken care of.

So, if a photographer (director) is hired to do a large shoot, it may very well make sense to job out the responsibilities to others, each of whom is an expert in their own right...

The one think many photographers have a problem accepting is that who and what you are as a photographer has little or nothing to do with owning and operating a camera and more about knowing how to create a compelling photographic image. How fancy your camera or how big your lens isn't really very important...it's really down to what does the final image look like? And if it takes a crew to produce it, who cares?
Title: What a Digital Tech do?
Post by: alexjones on August 03, 2008, 06:02:27 pm
Owning the whole system for me has been great because I know the system and know if it is in the least bit having trouble and making sure that it stays solid.  When things get added into the system it introduces new variables but a controllable set of variables.  If I had to assemble a system from scratch from some rental department it would make the job more problematic.

Schewe hits the nail on the head.  There is so much going on and so many roles to play now that the team is more important than ever.  If you have a great team then the photographer should be much more free to pursue and make great images.

The final outcome of the files can be largely determined by the Digital Tech and especially in the case of that Tech doing the post and retouch.  Shooting RAW gives the opportunity to re-cook the way that the image looks at a later point as desired.  In the film days there was very little you could do beyond the choice of emulsion, filtration, exposure and tweaks to the processing.

In some cases I have a great deal to do with the final look and sometimes very little.  It all depends on how involved the individual shooter wants to be in the process.  I have clients on both ends of that spectrum and they have their reasons for their approaches.  Some don't want all that time in front of the computer and some delight in it.

Alex Jones
Digital Tech and Photo Assistant Pittsburgh
http://steelgateresource.com/digitaltech.html (http://steelgateresource.com/digitaltech.html)
Title: What a Digital Tech do?
Post by: Rob C on August 04, 2008, 03:31:11 pm
Having read all of this again, I am even more convinced than ever about something that I mentioned many months ago: given the state of photographic practice today, the medium would probably not have inspired me to devote a lifetime to it. Nor even a month.

The crucial thing is this: when I started out, the 60s, it was about you the photographer picking up your model and a trunk load of product, going off into the wherever and making pretty pictures of somebody who just happened to be wearing the client´s clothes. That´s it - no makeup artist, the girls knew how - nobody else, even an art director. Sometimes, in the studio and for advertising, one would bother to come along, but generally you just got a rough layout and were told to do your thing. Which you did, and you lived or died by that.

Yes, yes, there were those others that had the entire load of hangers-on in tow, but they were the exception. You worked very much within a very tight group of models, building up trust and possibilities by virtue of each knowing what the other was looking for, and who could do what. I loved it; I felt I was making something which if not quite my own, was at most part-owned by just the model.

And how nice it was to end the thing with the handing over of finished prints or, better, edited transparencies! You were home and safe and failures further along the line would not come to haunt YOU. Until I got into calendar production, of course, where bloody printers became a whole new problem, one which billed even higher than you could!

Horses for courses, as the saying goes, so without the suitable courses I´d probably never have started the race. On the whole, glad I did, though.

Rob C
Title: What a Digital Tech do?
Post by: bcooter on August 05, 2008, 11:52:27 am
Quote
How fancy your camera or how big your lens isn't really very important...it's really down to what does the final image look like? And if it takes a crew to produce it, who cares?
[a href=\"index.php?act=findpost&pid=212823\"][{POST_SNAPBACK}][/a]

It's a different world.

This is the scenario.

____________________________________________________________________________


When I come first  to New York I work with many photographers. Some are very good and know photography and art.

Many I work with do not know. I see them work and they have the magazine photo they give to the technicians who make their picture look like the page in the magazine.

It makes me think I can be as a photographer. Customers like me and I know that many clients so I make some tests and photograph to show my clients.

I began to do great work. I do worry first that I do not know photography as technical art.   I then understand that the customer does not care.

My clients loves that I have a good time with them.

They hire me many times already.

Most I shoot with film.  Film is much more easy than digital.  When I use digital I am with the Canon for the camera outside and  Phase 1 of creative work in studio.  I do not like the Hasselblad.   That access is not comfortable in my hand.

The technical assistants and me have fun.  Once I pushed my first polaroid and I do it myself. It is empty. The assistants laugh and tell me to do it again. They tell me wait a minute and push it apart. It seems very beautiful. I ask if I wait two minutes is it more beautiful. The assistants laugh more.

Some photographers do not like the way I work.  I think they are too serious of the camera and light.  

To get a device is easy. For small jobs and for my work the assistant will always give me to use their camera and lights. For great job, the customer pays for everything, so I do not need to possess.

I call the studio and they do all the camera light and food.

If the photo I make needs more the customer can set the retouching. For my personal projects  assistants will  set the retouching so I let it go.  I would not spend time on learning photoshop as there are many to do it very well.
   
Maybe because I am from outside of America it is easier.  To be a photographer in New York is much bigger than being a hairdresser or makeup perosn.   I work not as hard and have more money.

When I work with a new customer I want them to believe I know the technical art.  I always have the studio for 10 of these large fires lights.   They make their way into the air and direct them to the model.

I do not know the names of these lights.  I call them fires and the studio understands.

I say turn on all the fires and take a photograph. It does not seem good so I say turn off fire 2 and take another photo.

Finally, we all turn off and leave the technical assistants to do lighting.

The customer always says to me I am the master of fires lighting.

When the customer asks me for another job I do not do all the fires because it's too much.  I  let the technical assistants do the light.

My most cool camera is a I-phone.    I use it to walk around and take creative pictures  for a new book. It is very easy and I think it would be special if the professional camera worked this way.

I can tell many people care about the camera and light.  I am sorry but I think  they are maybe too serious.

They would have more fun and more customer-oriented if they hire people to do the work, then the customer likes and believes the photographer is creative.

People say to only know the talk is not enough. A photographer must learn to walk. I say talk is enough. If the  picture is good at the final it does not matter who does the walk.

I do not want to do like the technical assistants and hard work for not a lot of money. I am very happy that they will do it for me and more happy to be the creative snapper.
__________________________________________________________________________

Is this the way you want to work.

Bruno
Title: What a Digital Tech do?
Post by: eronald on August 05, 2008, 12:04:05 pm
When I started out in fashion:
 - A smart friend in Finland who used to be a pro told me "dress better and keep some drugs for the models in your pockets".
- A smart friend in Paris who used to be an AD for a bunch of magazines told me "Your pictures are good, but you are ugly. Get a pretty boy to be your assistant to play with the models".
- A well-known gallery owner spent several hours explaining the facts of life to me. He told me "Your pictures are ok, but who do you know, who do you sleep with ? That's what makes the difference".
- I found out the hard way that the above were good advice. I don't like (1) myself, but when assisting I saw it done and it sure works. As for (2) I tried it, and it also worked.

Some guys are good with camera, some with post, some with the model's mood, some with stylism, some with lighting, some with post, some with creative setups, and some charm the client. To each his own. And btw, I've given up on fashion. But I had some fun

Edmund

Quote
We have moved into a world of talkers.

I do not want to do like the technical assistants and hard work for not a lot of money. I am very happy that they will do it for me and more happy to be the creative snapper.
__________________________________________________________________________

Is this the person anyone wants to be?

Bruno
[a href=\"index.php?act=findpost&pid=213203\"][{POST_SNAPBACK}][/a]
Title: What a Digital Tech do?
Post by: TMARK on August 05, 2008, 02:26:12 pm
Quote
When I started out in fashion:
 - A smart friend in Finland who used to be a pro told me "dress better and keep some drugs for the models in your pockets".
- A smart friend in Paris who used to be an AD for a bunch of magazines told me "Your pictures are good, but you are ugly. Get a pretty boy to be your assistant to play with the models".
- A well-known gallery owner spent several hours explaining the facts of life to me. He told me "Your pictures are ok, but who do you know, who do you sleep with ? That's what makes the difference".
- I found out the hard way that the above were good advice. I don't like (1) myself, but when assisting I saw it done and it sure works. As for (2) I tried it, and it also worked.

Some guys are good with camera, some with post, some with the model's mood, some with stylism, some with lighting, some with post, some with creative setups, and some charm the client. To each his own. And btw, I've given up on fashion. But I had some fun

Edmund
[a href=\"index.php?act=findpost&pid=213206\"][{POST_SNAPBACK}][/a]

When was this, 1990?  

The reality now is that there are too many good, reliable shooters willing and able to shoot whatever safe vision an AD has for anyone to go batshit doing coke/meth/rock/dust/acid/Wild Turkey on set.  Really.  T-Bone can do it, but that's why you hire T-Bone, because he does what no one else can or is willing to do.

As to having a cute assistant to deal with the models, it can't hurt.  What works best is to be professional and natural.  Chat up the clients, is more to the point.

As to the art world thing, well, its just a business, no?  Like any other but closer to an American high school than Microsoft.
Title: What a Digital Tech do?
Post by: TMARK on August 05, 2008, 02:28:00 pm
Quote
It's a different world.

This is the scenario.

____________________________________________________________________________
When I come first  to New York I work with many photographers. Some are very good and know photography and art.

Many I work with do not know. I see them work and they have the magazine photo they give to the technicians who make their picture look like the page in the magazine.

It makes me think I can be as a photographer. Customers like me and I know that many clients so I make some tests and photograph to show my clients.

I began to do great work. I do worry first that I do not know photography as technical art.   I then understand that the customer does not care.

My clients loves that I have a good time with them.

They hire me many times already.

Most I shoot with film.  Film is much more easy than digital.  When I use digital I am with the Canon for the camera outside and  Phase 1 of creative work in studio.  I do not like the Hasselblad.   That access is not comfortable in my hand.

The technical assistants and me have fun.  Once I pushed my first polaroid and I do it myself. It is empty. The assistants laugh and tell me to do it again. They tell me wait a minute and push it apart. It seems very beautiful. I ask if I wait two minutes is it more beautiful. The assistants laugh more.

Some photographers do not like the way I work.  I think they are too serious of the camera and light. 

To get a device is easy. For small jobs and for my work the assistant will always give me to use their camera and lights. For great job, the customer pays for everything, so I do not need to possess.

I call the studio and they do all the camera light and food.

If the photo I make needs more the customer can set the retouching. For my personal projects  assistants will  set the retouching so I let it go.  I would not spend time on learning photoshop as there are many to do it very well.
   
Maybe because I am from outside of America it is easier.  To be a photographer in New York is much bigger than being a hairdresser or makeup perosn.   I work not as hard and have more money.

When I work with a new customer I want them to believe I know the technical art.  I always have the studio for 10 of these large fires lights.   They make their way into the air and direct them to the model.

I do not know the names of these lights.  I call them fires and the studio understands.

I say turn on all the fires and take a photograph. It does not seem good so I say turn off fire 2 and take another photo.

Finally, we all turn off and leave the technical assistants to do lighting.

The customer always says to me I am the master of fires lighting.

When the customer asks me for another job I do not do all the fires because it's too much.  I  let the technical assistants do the light.

My most cool camera is a I-phone.    I use it to walk around and take creative pictures  for a new book. It is very easy and I think it would be special if the professional camera worked this way.

I can tell many people care about the camera and light.  I am sorry but I think  they are maybe too serious.

They would have more fun and more customer-oriented if they hire people to do the work, then the customer likes and believes the photographer is creative.

People say to only know the talk is not enough. A photographer must learn to walk. I say talk is enough. If the  picture is good at the final it does not matter who does the walk.

I do not want to do like the technical assistants and hard work for not a lot of money. I am very happy that they will do it for me and more happy to be the creative snapper.
__________________________________________________________________________

Is this the way you want to work.

Bruno
[a href=\"index.php?act=findpost&pid=213203\"][{POST_SNAPBACK}][/a]

Where did you find this?
Title: What a Digital Tech do?
Post by: dirkpieters on August 20, 2008, 07:43:36 am
Quote
I keep a separate chapter on my website, to show (and impress) clients with my Digital Tech full-time team. I haven't updated the site in some time, but this gives you a glimpse into my studio, and my back-up team, and my server:

http://www.squareamerica.com/ib.htm (http://www.squareamerica.com/ib.htm)
[a href=\"index.php?act=findpost&pid=212424\"][{POST_SNAPBACK}][/a]

Thanks for the compliment The IBM shoot and indeed the squareamerica site is fantastic.Do you manage the site  or do you just like it a lot. Have you ever done sick-looking seventies lighting yourself?
D